Home Technology Google Renames Enterprise Unit to ‘Google for Work’

Google Renames Enterprise Unit to ‘Google for Work’

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Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) announced its decision to change the name of its enterprise unit to Google for Work effective immediately. The search engine giant is also rebranding its services. For example, Google’s e-mail and cloud storage will be called Gmail for Work and Drive for Work, respectively.

Google explains reason for the name change

According to Amet Singh, the president of Google’s enterprise unit explained that the search engine giants’ decision was primarily due to the changing trends in bringing software to corporate customers. “The word “enterprise” starts to mean different things. Many things that are associated with enterprise are not what we do. Over time that dissonance has gotten bigger,” said Singh during a press conference at Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL). Singh added that many people automatically think that the word enterprise refers to big companies. According to him, Google wants to emphasize that it is offering its business solutions for all companies regardless of size. In addition, Singh revealed that 60% of the Fortune 500 companies are active clients of the search engine giant. Google’s suite of software including the enterprise versions of Gmail and Docs are used by more than 5 million businesses.

Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) does not provide the exact figures of its revenue from enterprises, which is included in its financial statement as “other revenue” along with Google Play store. During the previous quarter, the search engine giant reported a 10% increase in other revenues to $1.6 billion.

Google aims to create a new way of doing work

In a separate blog post, Eric Schmidt, executive chairman of Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) emphasized that work should be meaningful, and technology should make work better.

“Work today is very different from 10 years ago. Cloud computing, once a new idea, is abundantly available, and collaboration is possible across offices, cities, countries and continents. Ideas can go from prototype to development to launch in a matter of days. Working from a computer, tablet or phone is no longer just a trend—it’s a reality,” wrote Schmidt.

Furthermore, Schmidt pointed out the millions of companies (big and small) used the products of Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) to launch, build and transform their business and help their employees work the way they live. According to him, “Work is already better than it used to be.”

Moreover, Schmidt said, “We never set out to create a traditional “enterprise” business—we wanted to create a new way of doing work. So the time has come for our name to catch up with our ambition. As of today, what was called Google Enterprise is now, simply, Google for Work.”

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