Facebook Inc (FB) Rolling Out New Cleaner Look Of Timeline


Facebook Inc (NASDAQ:FB) just announced that it’s rolling out a Timeline redesign that members will soon start to see on their profiles.

According to the social media giant, the new Timeline will make it easier to show case your book reading habits, movie experience, music collection and the TV shows you watch. The redesigned timeline brings up all activities to a thinner column on the left side of the profile while all direct posts will be displayed on the right.

Facebook Inc (FB) Rolling Out New Cleaner Look Of Timeline

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“We heard from you that the current timeline layout is sometimes hard to read. Starting today, all posts are on the right side of your timeline, with photos, music and other recent activity on the left,” Rose Yao, product lead for Facebook Open Graph, wrote in a blog post.

The new Timeline, as it appears from Yao’s statement, will dump the confusing two-column format and replace it with an easier to follow single-column layout that features a linear, stream-like collection of posts and life events.

There’s a new navigation bar just below your Timeline cover that lets you switch between the main view and someone’s About section, friends, photos, and a drop-down list of other apps.

“Now it’s easier to organize the things you care about on your About page. Redesigned sections give you one place to add music, movies, TV shows and books that interest you, alongside your photos and friends.”

The new app-centric sidebar ties in with a new About tab and makes it easier for members to share their favorite interests through apps like Flixster and Netflix, Inc. (NASDAQ:NFLX).

Earlier, with the old layout, Facebook Inc (NASDAQ:FB) became more of a Like center where the original concept of wall posting and status updating was replaced by random things you Liked or friends asked you to Like. Keeping this in mind, Facebook has brought back the interest of the user by giving more customization to your profile.

Another take on the matter can be Facebook’s interest in wanting people to feel that their Timeline represents their identity. When we post from the apps we use, it gives Facebook Inc (NASDAQ:FB) an idea about what we do and what we like.

Above all, regardless of it being a mission-driven move by Facebook Inc (NASDAQ:FB), it appears that by changing its Timeline and giving a more customized look to your profile, the social media giant may hold on to its place as the center of people’s online identities.

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