Facebook Inc (FB) Is Testing Sponsored Posts In The U.S.


Facebook Inc (NASDAQ:FB) is yet to exhaust its new strategies of generating user base related revenue, and is now rolling out the feature of Sponsored Posts in the U.S. Users who wish to promote their posts to allow more people read their status updates, will have to pay a premium to the social media company for the service.

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Facebook Inc (NASDAQ:FB) has seized the opportunity inherent in its massive user base, knowing well that people would love to blow their trumpets to a larger audience. The company will let users create awareness of their undertakings to more Facebook users, than just the ones connected to them, but at a price.

Facebook Inc (FB) Is Testing Sponsored Posts In The U.S.

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The cost of the promoted posts is not yet clear, as a representative of the social networking giant expressed that the company was not confirming how much the posts would cost. Nonetheless, CNET News claims that, after trying Facebook’s new feature, it showed a price tag of $7 for a promoted post.

Facebook Inc (NASDAQ:FB) is on the forefront of enhancing its user base related revenue, it has launched a couple of other revenue generation tools in the recent past. The Silicon Valley company, started a pilot project on targeted custom ads, which will track users wherever they visit the Internet, including both on-site and off-site of the Facebook page.

Additionally, Facebook Inc (NASDAQ:FB) has also introduced an E-Commerce revenue generation tool, dubbed Facebook Gift service, which allows users to send gifts to their friends and relatives, where they consequently pay a fee of 12% of the value of the gift. Another feature, introduced a couple of months ago, is the Sponsored Results, which displays closely related Sponsored Results, while using the search handle in Facebook.

The new Sponsored Posts feature was first launched in New Zealand, in May this year, and has since been launched in 20 countries. The social media company has a tendency of using the Australasian countries for testing its pilot projects, before eventually launching them in the rest of the world. The company seems to have finally found the right approach to solving its biggest quandary, monetization of its subscriber base.

At the time of this writing, Facebook Inc (NASDAQ:FB) stock was trading at $21.90 per share, down $0.37, or 1.66% decline from the previous close.

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