Facebook Brings ‘Reply’ In Comments

Facebook Brings ‘Reply’ In Comments

Facebook Inc (NASDAQ:FB) is preparing to introduced a new threaded Replies feature on Pages and popular Profiles that will help increase interactions with fans and readers.

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Beginning on Monday, the social network says that users will not only be able to reply directly to comments left on someone’s Page content, but also start threaded conversations.

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The social network aims to improve interactions between groups and their readers and strives to keep conversations more organized.

“You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected,”writes Vadim Lavrusik in a post announcing the rollout.

With this new threaded Replies commenting system, Comments, and their subsequent replies, will be organized according to relevance to viewers. It will base relevance off of positive feedback, connections, and negative feedback.

Here is what Lavrusik explains in his Facebook Inc (NASDAQ:FB) note.

  • Positive Feedback: the amount of positive feedback based on the total number of Likes and Replies in a conversation thread, which includes Likes or Replies by the Page owner.
  • Connections: connections to participants in a thread may move the conversation higher. For example, conversations with Comments left by friends may appear at the top.
  • Negative Feedback: the total number of spam reports in a thread, as well as marks-as-spam made by the Page owner. We also may down-rank comments made by frequent spammers.

Page and profile owners will be able to opt-into Replies through the Page admin panel in the Manage Permissions section; this will allow the owners to post threaded replies to conversations on their posts. Further, the feature will be automatically turned on for profiles with more than 10,000 followers.

However, the choice to opt-in for Replies won’t be optional for too long. Beginning July 10, replies and conversation threads will be turned on for all pages and popular accounts with over 10,000 followers. Also, the most engaging and active discussion will automatically be ranked higher on the Page.

This feature will only be available on desktop. However,  Facebook Inc (NASDAQ:FB) plans to make it available in the Graph API and mobile in the future.

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