Donald Trump announced World Liberty Financial (WLF) during a live stream in September 2024.
“If we don’t do it, China’s going to do it. China’s doing it anyways, and if we don’t do it, we’re not going to be the biggest, and we have to be the biggest and the best,” said Trump.
WLF is a decentralized finance (DeFi) blockchain platform for borrowing and lending cryptocurrencies with a native token.
The project is not owned or operated by President Trump and his family. It is run by Zachary Folkman, Chase Herro, and Steven Witkoff.
Lending and borrowing cryptocurrencies have always been popular. With Trump’s introduction of World Liberty Financial, crypto exchanges began exploring crypto loan products.
Coinbase announced it is relaunching its Bitcoin-backed loans in the United States (up to $100,000 in USDC).
HTX also launched flexible loans in BTC, ETH, and USDT with plans to expand the range of loans and collaterals.
World Liberty Financial has its own native token on Ethereum, $WLFI. It is the governing token of the WLF protocol.
World Liberty Financial coin ($WLFI)
$WLFI is an ERC-20 token with a supply of 100 billion tokens. The supply is identical to XRP (Ripple), which perhaps is why a 100.0B supply was chosen.
The token was first offered in a private sale. Selling 20% of the supply raised around $300 million. Justin Sun was among the key figures that bought $WLFI. He reportedly invested $75 million in Wold Liberty Financial.
A second round is taking place, aiming to raise $250 million. Each World Liberty Financial token is currently priced at $0.05. The sale of the token may face restrictions for U.S. residents.

Around 1 billion tokens remain to be sold at the time of this writing, with new purchases occurring every several minutes.
Unlike other cryptocurrencies, $WLFI is not transferrable. In other words, you cannot send the World Liberty Financial coins to other wallets. However, it could change in the future.
It is also unclear whether it will be available for trading on crypto exchanges.
The World Liberty Financial team
According to the official website, these are the supporting team members of the project:
Donald J. Trump – Chief Crypto Advocate
Eric Trump – Web3 Ambassador
Donald Trump Jr. – Web3 Ambassador
Barron Trump – Web3 Ambassador
Zak Folkman – Co-Founder
Chase Herro – Co-Founder
Steven Witkoff – Co-Founder
Zach Witkoff – Co-Founder
Alex Witkoff – Co-Founder
Rich Teo – Stablecoin & Payment Lead
Corey Caplan – Head of Technical Strategy
Octavian Lojnita – Blockchain Lead
Bogdan Purnavel – Lead Developer
Alex Golubitsky – Legal Counsel
Word Liberty Financial is buying cryptocurrencies
In blockchain technology, unless mixers are used, all transactions are transparent. The public can view and access them.
Data shows that World Liberty Financial purchased thousands of Ethereum. It also owns WBTC (Wrapped Bitcoin), LINK, TRX, USDC, AAVE, ENA, ONDO, and other cryptos.

World Liberty Financial’s total crypto holdings are currently worth $355 million, and the project will likely increase its holdings.
These cryptocurrencies are likely to be used in the lending and borrowing protocol. Additionally, the project partnered with Chainlink to use its price feeds. The WLF Protocol will support US-dollar stablecoins.
As seen in his prior term, Trump’s vision is that the U.S. Dollar should remain the world’s reserve currency.
World Liberty Financial bought ENS domains
Ethereum Name Service (ENS) provides blockchain-based domains on ETH. WLF was spotted buying dozens of ENS domains. Some of these ENS addresses are erictrump.eth and barrontrump.eth.

The acquisitions triggered speculations about whether future meme coins will be launched for the Trump family.
Trump coin was also among the ENS addresses, which suggests future developments for the coin may take place in 2025. The crypto markets experienced a significant price dip on Friday due to the US tariffs announced on Canada, Mexico, and China. The dip in prices is unlikely to alter the plans for $WLFI.
Should you buy the World Liberty Financial coin?
According to Reuters, Nansen, a blockchain analytics platform, uncovered some of the early investors of $WLFI. The rewards at this stage are unclear. The investors who spoke with Reuters said they believe in a Trump-backed DeFi company as he is the current U.S. president.
It could be very rewarding if $WLFI holders earn a share of the fees collected by World Liberty Financial, assuming the platform gains the market’s trust. However, at the presale stage, it is clearly stated in the whitepaper (aka gold paper) holders will not earn any rewards:
‘$WLFI is not equity or a share in any entity, and does not confer any financial interest in any entity, and $WLFI holders are not members of WLF.
‘By design, World Liberty Financial is not organized offshore. World Liberty Financial is an American, tax-paying, corporation that aims to bring DeFi to its rightful home – America.’
source: Gold paper
As $WLFI holders will govern the protocol, a proposal to share some of the fees with the holders may be forwarded in the future, as well as other proposals such as burning tokens or launching the tokens on other chains (multichain).
Proposals can amend the protocol’s current state at any time. Buying $WLFI, like any other tokens, has high risks despite the Trump family’s involvement in the blockchain initiative.
FAQs
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References
The World Liberty Financial website