BlackBerry Ltd (BBRY) Z10 Gets A Makeover From Porsche Design

BlackBerry Ltd (BBRY) Z10 Gets A Makeover From Porsche Design

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) has once again attained the makeover from Porsche Design, this time its Z10, according to The device designed by Porsche which might be called P’9982, is similar to the Z10 with some additional features at the top, bottom and sides.BlackBerry Ltd (BBRY) Z10 Gets A Makeover From Porsche Design

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Redesigned BlackBerry Z10

Z10 designed by Porsche will have exclusive back cover that will give the device a new look, as well as texture. There will be a different UI in the device, but it is not clear as of now whether it will be just be a skin or more than that.

As of now, Porsche design BlackBerry is in testing phase and will be launched next year. It would be priced around $2,000. Prior to full phone picture leak, there were only a few shots of Z10 Porsche design that were available. For the first time full view of the phone has been leaked but there is not more information on its released date. Prior to Z10, BlackBerry 9900 Porsche design was priced over $2000, and same goes for Z10’s version even when worldwide price of the device is being reduced.

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Another Vietnamese BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) fan site,, published that BlackBerry is gearing up to launch premium products on OS 10. According to the site, BlackBerry might be working on two new phones; one can be a keyboard equipped phone similar to BlackBerry Q10 and the other would be having a touchscreen display.

Earlier, BlackBerry 9900 was also redesigned

Last year, Porsche designed BlackBerry P’9981 worldwide, which had stainless steel frame, hand wrapped leather back panel, carved QWERTY keypad and also a touch display. The phone came with exclusive Porsche design user interface, in addition to BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) OS7. P’9981 was the reissue of not so popular Bold 9900. BlackBerry 9900 was equipped with speedier processor, slimmer profile along with other features but failed to gain customers who were opting for other OS. P’9881 could not do much with its identical processor, memory, display, camera, OS, and even battery.

Porsche studio has been in existence since 1972 with visual appealing 911, a look that has been admired for almost half a century with few changes, which is indeed a mark that the company creates evergreen products. The company has the capability of carving out a different piece than the competitors in much the way it does in its cars.

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Aman is MBA (Finance) with an experience on both Marketing and Finance side. He has worked as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, reviewing tech gadgets, playing PC games and cricket. - Email him at
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