Apple Release New MacBook, In Stores Today

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About one year after the release of its last MacBook, Apple has released an updated version of its iconic laptop that happens to be the company’s thinnest and lightest.

Let’s take a look at the the new MacBook

Beginning at $1299 the new MacBooks, which will made available in gold, silver and space gray as well as the newly added rose gold, will feature a 12-inch retina display as well as sixth generation dual-core Intel Core M processors. Additionally, Apple says that its flash storage is faster as well as having faster graphics rendering (thanks to Intel) and somehow the company has managed to add an hour of battery life.

Apple views these new releases as the future of the laptop.

“MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”

Pros and cons

For many the fact that the MacBook will retain a sole USB-C type connector and a headphone jack, something that drew criticism when last year’s models were released. That criticism will certainly continue with Apple ignoring pleas for additional ports.

The new Intel Core M processors are clocking between 1.1 GHz to 1.2 GHz and the integrated graphics processing is meant to be 25% quicker than its predecessor. It appears that no Macbook will ever come with less than 8 GB of RAM and for now is the new standard.

Apple claims that users of the new MacBook will get 11 hours of iTunes movie viewing or 10 hours of wi-fi browsing and use.

The $1299 model features 1.1 GHz processor, 8 GB of memory and 256 GB storage. If you’re willing to shell out an additional $300 you’ll be treated to a faster processor as well as 512 GB of flash memory.

The new Macbooks are already available on Apple’s website, in Apple Stores as well as authorized retailers. However, to ensure that you’ll get the model you want in the color desired, Apple is suggesting that its website is the best route for you to go.

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