Not much has been changed
The appearance of the websites is still the same, but a major change noticed is if a buyer clicks on a product’s “Buy” button. Rather than being redirected to “store.apple.com,” the selected product will get added to a virtual shopping bag.
“We redesigned Apple.com knowing that our customers want to explore, research and shop in one place,” an Apple spokesperson told TechCrunch.
On the redesigned Apple.com, the landing page of every product comes with a navigation bar that has a new shopping bag icon located on the right. A drop-down menu is invoked by clicking on it, and it comes with links to the user’s “bag,” favorite items, orders, and account information and an option to log out. For several years, this place was owned by the link to Apple’s Store.
For Apple, its three major product lines are the iPad, iPhone and Mac. The purchase pages for all these products have not been changed much and are similar to what they used to be on the Online Apple Store. Accessories for all the products are displayed in the form of a grid, and all of those lead to separate “Buy Now” pages with the help of available links. An “Add to Bag” graphic has replaced the old “Buy” button in both cases.
Redesigned Apple.com makes shopping easier
Now it will be much easier for customers to shop on the company’s website as they no longer need to deal with two separate sites – Apple.com and the Online Apple Store – navigating from one to the other. The landing pages for each and every individual product have also been revamped to give more information about the product. Information regarding the model, the accessories available for it and comparison pages with the different models of a particular product are available on top of the page in the form of sub menus.
Another significant and noticeable change is the revamp of Search. It now comes with links that quickly lead to the desired page and queries for four major categories – Explore, Accessories, Support and Apple Stores.