Apple Inc. (AAPL) On iPhone 5 Purple Flare: You’re Holding It Wrong

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Apple Inc. (NASDAQ:AAPL)’s latest creation, the iPhone 5, has proven to be a bit of  a disappointment, thanks to a few poorly designed features. One of those features happened to be the camera. Some iPhone 5 users have reported seeing purple flares, which appear in the pictures. Apple recently acknowledged the camera problem and offered a solution, unfortunately the solution was less than satisfactory for most people.

Apple Inc. (AAPL) On iPhone 5 Purple Flare: You're Holding It Wrong

Apple Inc. (NASDAQ:AAPL) shared their solution on their support page, they also mentioned that it’s a problem that is not unique to their sixth generation smartphone. Here is brief report the company shared:


A purplish or other colored flare, haze, or spot is imaged from out-of-scene bright light sources during still image or video capture.


Most small cameras, including those in every generation of iPhone, may exhibit some form of flare at the edge of the frame when capturing an image with out-of-scene light sources. This can happen when a light source is positioned at an angle (usually just outside the field of view) so that it causes a reflection off the surfaces inside the camera module and onto the camera sensor. Moving the camera slightly to change the position at which the bright light is entering the lens, or shielding the lens with your hand, should minimize or eliminate the effect.

The problem with the solution? Apple Inc. (NASDAQ:AAPL) isn’t addressing the problem as a defect, and instead they are placing the blame by telling iPhone users that they’re aiming their camera wrong. Whether this issue effects all iPhone 5 cameras or just some, remains to be seen. For now, iPhone 5 users may have to wait to see if Apple follows up with a better solution. Those who’ve been waiting before purchasing the sixth generation Apple smartphone, may want to hold off the purchase for at least a little while longer, or at least until all of the phone’s  glitches are solved.

Apple Inc. (NASDAQ:AAPL) has missed the mark with this last iPhone, but that doesn’t mean that they’ve lost their touch. I think this is an opportunity for the company to show everyone they can easily bounce back up from almost every glitch.

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