Apple Inc. Appears Cool Again With Teens, Thanks To Beats Deal

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Apple Inc. (NASDAQ:AAPL) is about to score big points with teens. A recent survey from online education company Chegg shows that many young adults think Apple’s recent merger with Beats is a winning move.

Survey shows students approve of Apple deal

There were about 10,000 students in Chegg’s total survey, and almost all of them are aware of Apple Inc. (NASDAQ:AAPL)’s recent deal. Surprisingly, out of that group, only 15% had actually purchased Beats products, and 3% actually subscribe to Beats streaming music service. Half that group said the Beats deal might make Apple more popular, and almost a quarter thinks it would make the iPhone maker seem cooler.

Apple Inc. (NASDAQ:AAPL) already has a lead in much of the college market. The MacBook is a college staple, and many universities use the education discount to ensure their students only have the best.

Apple hopes to regain customers

Unfortunately, iTunes has lost traction with many students. The world’s largest online music store has lost many of its users to Spotify, a popular music streaming service that lets users access a huge library of songs for only a small price. Almost half of U.S.-based users are young adults from 18 to 24. It is easy to see why Apple Inc. (NASDAQ:AAPL) wanted to score a deal with Beats in order to win back users.

Beats Music is a strong competitor to Spotify. Users pay a small monthly fee to access a large library of music, create playlists, share music, and listen on the go. Beats Music is available for iOS, Android, Windows Phone, and online.

Spotify already has over 10 million digital subscribers, a number that is hard to beat. Apple Inc. (NASDAQ:AAPL) did, however, revolutionize the music industry with iTunes, so that is something to remember. Apple is a strong company that is run by a core group of smart and talented executives. It is only a matter of time until the company is back on top.


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