Affirm Prices Shares Above Target Range In IPO

Affirm Prices Shares Above Target Range In IPO
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Affirm Holdings sold shares in its initial public offering (IPO) for $49 each, raising $1.2 billion in the process. The company sold 24.6 million Class A shares, which are set to start trading on the Nasdaq later today using the symbol “AFRM.”

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Affirm prices IPO above target range

According to Fox Business, Affirm previously planned to sell 24.6 million shares for $41 to $44. Before that, the installment loan provider set a target range of $33 to $38. Affirm raised the target range to above $40 on Monday. The company's offering marks the first major IPO of a tech firm in the new year. Goldman Sachs, Morgan Stanley, and Allen & Co served as lead underwriters for the IPO.

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Bloomberg reports that Affirm's IPO gives it a market value of $11.9 billion, based on the number of outstanding shares listed in its filings with the Securities and Exchange Commission. Affirm's fully diluted valuation, which includes restricted stock units and options, stands at around $15 billion.

The company postponed its IPO from last month, becoming the first of several companies to hold their IPOs early in the new year. Secondhand luxury good marketplace Poshmark, pet supply retailer Petco Animal Supplies, mobile game developer Playtika Holdings, and auto service and supply firm Driven Brands are all set to hold IPOs soon.

Background on Affirm

PayPal co-founder Max Levchin founded Affirm in 2012 and is its largest shareholder, according to regulatory filings. Other significant owners include Jasmine Ventures, which is linked to Singapore's sovereign wealth fund, Khosla Ventures, Lightspeed Venture Partners, Peter Thiel's Founders Fund and Shopify.

Affirm's prospectus reveals that over 6,500 merchants use its platform. The company posted net losses of $15 million on $174 million for the third quarter. In the year-ago quarter, Affirm reported $31 million in losses and $88 million in revenue. The lender provides installment loans to customers of its retailer partners, mostly to younger online shoppers.

Home fitness equipment company Peloton Interactive was Affirm's largest merchant partner during the third quarter. It accounted for nearly one-third of Affirm's revenue for the quarter, which means the company could face a major setback if anything happens to that partnership. Further, Affirm's top 10 merchants, including Peloton, contributed approximately 37% of its third-quarter revenue.

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Michelle Jones is editor-in-chief for and has been with the site since 2012. Previously, she was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Email her at
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