Love Island contestants can earn up to £12K per Instagram post

Love Island contestants

With some runners-up potentially earning more on social than winners

UK Love Island contestants could earn up to £12,000 per sponsored Instagram post, according to new research, placing some runners up as the real jackpot winners.

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Love Islandes' Earnings

The research, which reviewed the Instagram profiles of 182 UK Love Island contestants from 2015 to 2020 and compared it against the eMarketer study on influencer marketing, revealed just how much each Love Islander could make after a stint on the show, including:

  • Molly-Mae Hague comes top earning nearly £12K per sponsored Instagram post
  • Followed by Dani Dyer who could earn almost £11K per post
  • … making the pair the highest potential earners over all contestants.
  • Winter Love Island runner-up Shaughna Phillips has the most earning potential from that season’s contestants at £4.5K per post

“As Shaugna Phillips and Molly-Mae Hagues’ potential sponsored earning power shows, you don’t necessarily need to win Love Island to win a big payday.

Increase In Popularity

With season five featuring the most contestants in the top 10 earners list, it might be that as the show increases in popularity, the islanders are getting savvier when it comes to their post-show career. The exposure offered by Love Island gives smart contestants the chance to grow their following and boost their potential earning power into the bargain.”

Furthermore, half of the contestants charted in the top 10 earners are from season five, making this the most successful season for after-show success, with Maura Higgins, Amber Gill, Tommy Fury and Molly-Mae Hague placed in the top five for highest possible sponsored post earnings on Instagram.

While Olivia Buckland, from season two, is ranked seventh in the highest possible sponsored Instagram earners, she was a runner-up, proving that you don’t need to win to be successful.

Influencer Lifestyle

"With several Love Islanders potentially earning thousands of pounds per sponsored post, there’s a clear incentive to ditch the office for the influencer lifestyle after the show.

Our research revealed that modelling was the most popular pre-show career of all Love Island contestants, with personal training and glamour modelling coming a close second and third. It seems there’s a certain career path with an emphasis on looks and physique that plays a part in successful Love Island applicants.”

Of the contestants analysed, 22 were models before appearing on the show, 10 were personal trainers and five were glamour models. Now, the majority are Instagram influencers.

Love Island contestants

Love Island contestants

Love Island contestants

Love Island contestants

Love Island contestants

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About the Author

Brendan Byrne
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. To contact Brendan or give him an exclusive, please contact him at [email protected]

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