The importance of email responsiveness

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The importance of email responsiveness

Did you know that companies that respond to emails in less than one hour are 60 times more successful than companies that take 24 hours or more to respond? Email responsiveness is a nonverbal cue that you can use to either build trust or to destroy it. If you are of the belief that email is dead, it may be harming your business more than you think.

For over a decade now, multiple media outlets have been declaring that email is dead. Many people think that newer forms of communication like Slack, WhatsApp, and even LinkedIn and Facebook messaging are now preferred by the younger generations, which tend to lead in new tech trends.

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Email Responsiveness From Baby Boomers To GenZ

In reality, younger generations are using email just as much as the older generations. The differences between email use across multiple generations is negligible at best. From Baby Boomers to GenZ there’s only a 5% difference in email use.

What’s more, younger generations report being online almost constantly, and they report checking their emails multiple times a day. They are using email for a lot of personal things, as well, which could indicate it is a preferred method of communication.

Of all the emails sent, 35% require a response and 23% require an immediate response. Failing to improve your responsiveness to emails in a timely manner may send the wrong message and leave people feeling that you aren’t serious, trustworthy, or even competent. It’s an annoyance that may lead to lack of faith in you over time.

Meeting Customer Expectations

80% of Americans say that convenience, speed, friendly service, and knowledgeable help are the cornerstone of excellent customer service. When customer expectations are met, they are 80% more likely to become a frequent customer, eventually spending 67% more than they did on the first transaction.

Meeting customer expectations is crucial no matter what line of work you are in. Without sales, nothing happens. Responding to emails in a timely manner is one simple way to ensure your customers feel heard and appreciated.

In order to increase email responsiveness, use the tools available to you. Auto responders assure people that their email has been received and will be answered, and even quick replies that let people know that you’re on it instead of leaving them to wonder.

Email is far from dead, and how you handle your email matters. Learn more about the importance of email response times from the infographic below!

email responsiveness

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Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver

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