The average Super Bowl ticket price is now $8,904 to see the Kansas City Chiefs take on the San Francisco 49ers on Feb. 2 in Miami. Ticketmaster told news outlets that this year’s Super Bowl ticket price is higher than it has been in any of the last six years.
Data on Super Bowl ticket prices
According to Ticketmaster, 21% of those who bought tickets are from Kansas or Missouri, while 20% are from California. The least expensive Super Bowl ticket available through Ticketmaster is $4,644. Buying through StubHub and SeatGeek is cheaper, with the least expensive Super Bowl ticket prices running at $4,130 and $3,590 for the two services, respectively, according to MarketWatch.
Data from resale ticket price tracking website TicketIQ reveals that prices on resale platforms are also the highest they have been in years. The average Super Bowl ticket price across resale platforms is now at $8,100. Last year, it was less than $5,000 on resale platforms. The last time the 49ers were in the Super Bowl was in 2016, and at that time, the average resale ticket was only $2,516.
According to TicketIQ, the only other time resale Super Bowl ticket prices were higher than they are this year was in 2015 when the New England Patriots took on the Seattle Seahawks. The lowest average resale price in the last 10 years was when the Indianapolis Colts took on the New Orleans Saints in 2010. The average resale price that year was $2,329.
If you can’t manage the entire price for the ticket all in one payment, StubHub is allowing customers to buy tickets and make payments on them instead of paying the whole thing up front. The company is offering payment plans in partnership with Affirm, a financial technology company.
What affects prices?
A number of factors affect how much Super Bowl ticket prices are each year. For example, the location of the game can impact sales, but the most desirable locations aren’t always the warmest. For example, a SeatGeek spokesperson told MarketWatch that Minnesota was a hot location because the Super Bowl had only been played there one time before 2018.
According to StubHub, this year, the main factors are believed to be the limited number of seats available at the Hard Rock Stadium in Miami, Fla. and pent-up demand from Kansas City Chiefs fans. The team hasn’t been in a Super Bowl since 1970. Hard Rock Stadium has 6,000 fewer states than the Mercedes-Benz Superdome in New Orleans, La., which was where the San Francisco 49ers took on the Baltimore Ravens in 2013.
Sometimes when you buy the tickets also makes a difference in the price. In some years, Super Bowl ticket prices declined significantly in the days leading up to the event. However, that doesn’t happen every year. In 2015, resale prices surged to $9,302 from the average price of $3,271 only 12 days before.