You won’t believe how much Puma’s gaming socks cost

It’s been pretty common to use the word “technology” to describe things that have nothing to do with technology, like clothing or shoes, simply because “technology” is a buzz word that draws attention. However, Puma’s gaming socks take this trend to a whole new level.

puma gaming socks

Image source: Puma Australia (screenshot)

Apparently, someone thinks gamers need high-end footwear to keep their feet warm while they laze around, sit on the couch and take brief breaks for food and other physical necessities. Puma didn’t use the word “technology” to describe its pricey new socks, but it did use some terms commonly used in gaming.

Check out Puma’s gaming socks

Puma has designed its gaming socks with three different modes, if you can believe it. The company’s “Active Gaming Footwear” offers a “Seek” mode, which is activated through the “medial wrap-up grip.” They also have an “Attack” mode, which is activated through the “lateral wrap-up support,” and a “Cruise and Defense” mode, which is offered though the “heal wrap-up stability.”

There’s plenty of grip in these socks because apparently, all that sitting on the couch requires some serious grip so you don’t wipe out and hurt yourself. The Puma gaming socks even feature a rubber outsole and have been engineered for “comfort and breathability.”

“Created with console gamers in mind, the gaming sock is the first edition Active Gaming Footwear,” Puma said on its website. “Designed for indoor and in-arena use, it delivers seamless comfort, support and grip so gamers can adapt to different active gaming modes and game their best.”

Here’s the price. Wait for it…

In Australia, Puma’s gaming socks are priced at a whopping A$160, or you can get them on four easy payments of $40 each. That amounts to about US$110. In the U.K., the socks are priced at £80, which amounts to about US$104. The socks aren’t available in the U.S., so American gamers will have to just wait and see if the footwear retailer ever brings them here.

Calling these socks “Active Gaming Footwear” seems like an oxymoron, although it does remind me of when my father attempted to play Atari games with me when I was a kid. He used to get into the games with his whole body, moving around while on his chair and sometimes raising his feet and putting them down again, especially when playing Pinball. Maybe that’s what they had in mind when they created these socks.

About the Author

Michelle Jones
Michelle Jones was a television news producer for eight years. She produced the morning news programs for the NBC affiliates in Evansville, Indiana and Huntsville, Alabama and spent a short time at the CBS affiliate in Huntsville. She has experience as a writer and public relations expert for a wide variety of businesses. Michelle has been with ValueWalk since 2012 and is now our editor-in-chief. Email her at