Outsourcing Training Content Development: What You Need To Know

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A great way to make sure your corporate training initiatives remain competitive in today’s constantly evolving business environment is by taking a personalized approach to training.

While you cannot personalize the training experience or content to suit the individual needs of learners, especially with bigger teams, you can at least ensure your training content is suited to the unique needs of your organization.

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Doing so requires the development of custom learning content which in turn, requires specialized resources, coupled with a significant investment of time and money.

To avoid managing the first two aspects of this task, many businesses choose to outsource their training content development to custom eLearning development companies.

Is it the right choice? Should you do it? Can you outsource certain specific parts of your training content to be developed by someone else?

Read on to find out:

Benefits And Disadvantages Of Outsourcing Training Content Development

Outsourcing training development has many benefits. Some of them are:

  • Since developing training content is the core competency of your outsourcing partner, you can expect things to go smoothly and quickly after the first few briefing sessions. This ultimately translates to quicker turn around times for course content.
  • As one of the professional custom eLearning development companies, it is the job of your content outsourcing provider to keep up with the latest trends and technologies emerging in the training landscape. With the right partner, you will be sure that your training material is developed while keeping the best practices, and the learner’s interests in mind.

However, like with everything else, with outsourcing, there are two sides of the story. Here are some of the disadvantages of outsourcing training content development:

  • The most obvious disadvantage of outsourcing custom training content development is obviously the “custom” part of training. Nobody else understands your business and its needs as well as you do and thus, may fail to develop training content that addresses the unique needs of your business.
  • Another disadvantage of outsourcing is the loss of control some business owners or learning administrators may experience. This loss of control means you will have to communicate your requirement to an externally managed team, which creates scope for miscommunication. While a bit of miscommunication is common and manageable, a lot of time-consuming revisions can end up driving up the time taken in (and possibly the costs involved with) completing the project.

So how is everyone outsourcing training content development while avoiding loss of control and chances of getting custom content that does not address their needs?

The answer is simple, by partially outsourcing their content development.

Most businesses only outsource the “generic” part of their training content. This way, they are able to free up time to focus on their core competencies, while getting access to subject matter expertise that they may not have on their team.

At the same time, the development of training content that is unique to the business is undertaken in-house. In most cases, this is the most important part of the training content. Developing it in-house allows organizations to exercise more control over the focus of the training content. This means the course content can be designed to address the most pressing needs of the organization while contributing to the achievement of short and long term business goals.

Conclusion

Outsourcing, when done right, has the potential to help you improve the effectiveness of your training initiatives, while at the same time, cutting down the cost of content development. Have you tried outsourcing any aspects of your corporate training endeavors? How would you describe your experience? Tell us in the comment section below!

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About the Author

Brendan Byrne
While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. To contact Brendan or give him an exclusive, please contact him at theflask@gmail.com