Mobile phones have reached near-ubiquity. Earlier, there were a variety of app stores for different operating systems. After some time, three operating systems came out on top; iOS, Android, and Windows.
Windows was lagging as the number of Windows Phone app developers was reasonably low. Also, a bulk of apps that were readily available on the Google Play Store and iTunes were not available on Windows Store.
The support for Windows phones soon ended, and Android became the clear market leader with iOS following it. Today, there are more than 2.47 million apps on the Google Play Store and around 1.8 million apps on iTunes.
These numbers are rising with each passing day, and the saturation point is still pretty far away. So if you have an app live on either of the stores and hoping that the number of downloads will automatically go up, then you are wrong.
With so many apps available, it is challenging for a new app to take its place. Therefore, an app user acquisition strategy is a must if you want to have those high download numbers.
Here are some interesting and must-try ways for Mobile App Marketing. Let’s get started!
Tips For Mobile App Marketing
- Word Of Mouth:
Word of mouth is the best marketing tool, but for that, your app must deliver a superb experience to the user in the first place.
If the user feels that the app is excellent, easy to use, and useful, they will surely recommend it to their friends and family.
This form of Mobile App Marketing costs nothing but can help you gain a huge number of application downloads.
- Influencer Marketing:
If you have a good app in place, all you need to do is find an influencer that has a good number of following on social media.
Having a social media celebrity promoting the application inspires people’s trust in the app and encourages them to download it.
- App Store Optimization (ASO):
Everyone has heard of SEO and knows what it does. Similarly, ASO is known as the SEO of mobile app stores. It is a culmination of tactics used to make the app appear on top of the search results in the app store.
For ASO, the name of the application should be unique, the application must use keywords strategically.
The app description should talk about what your app does, and lastly, you should attach a couple of pictures and videos of the user interface of the app.
Implementing this Mobile App Marketing trick will induce users to download and use your app, and they will surely leave positive comments about the app.
- Eye-Catching App Icon:
The icon of the app is the first interaction of the user with the application. The application has a couple of seconds to induce the user to click on it and download it.
With millions of live apps, your app must have a unique icon. A good icon is one that has a unique design, uses a good color combination, and efficiently communicates what it does.
Also, the icon is probably not the right place to display information. Therefore, the readable part of the icon should be minimal.
For inspiration, you can look at the icons of Instagram, Twitter, YouTube, and Amazon.
- Download Link On The Website:
A great landing page increases the number of potential customers. If customers like the landing page and your offerings, they might also want to check the app for easy accessibility.
At the top or bottom of the landing page, you can show different stores where your app is live.
Also, if you have a Twitter or Instagram handle, you can use those platforms for Mobile App Marketing.
- Alternative App Stores:
App developers usually make their apps live on the Google Play Store and iTunes.
These are the major ones, but there are other app stores as well, like AppsLib, AppBrain, GetJar, Opera Mobile Store, SlideMe, and Amazon App Store.
Since the Google App Store and iTunes is way too crowded, uploading to a lesser-known platform is likely to increase the number of downloads magnificently.
- Responding To Reviews:
All developers want users to review their application. Therefore, the developer must acknowledge and reply to those reviews.
The reviews can be good or bad. If the user has left a bad review, the developer must reply to that comment by saying that they are working to resolve the issue. If the review is good, the least you can do is thank them.
- New Updates:
The work of a developer never stops. They have to keep on rolling new updates so that the users don’t get bored with the app.
Clash of Clans still makes a million dollars and has one of the largest user bases. PUBG Mobile has also improved the gameplay with the help of updates.
Similarly, you also have to keep on working on new updates and features to keep the users engaged.
Also, this is a way to let the users know that you are working to bring something fresh to the table.
The developer can also tease the upcoming features on their social media handles for Mobile App Marketing. It will raise interest among the audience.
- Apply For App Awards:
App awards are pretty great to expose the application to a wide spectrum of users.
Search for app contests and participate.
Winners get exciting prizes which they can use to develop the app further.
- What Problem Does The Application Solve:
It is critical to state in the application description clearly what it does.
It helps the users to make an informed download decision.
Consider giving coupons, promo code, and free trials for successful Mobile App Marketing. It will surely increase the user base.
Nowadays when mobile apps are in massive demand, it becomes essential for all business owners to make their app stand out from the rest.
Taking this idea into consideration, here we have provided you with a list of ways that will help you in Mobile App Marketing.
We hope you had a great time reading this article. Thank You.!
About the Author:
Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, a React Native App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.