How To Find The Event Planning Niche Best Suited For You

Event planning is a vast field, filled with countless opportunities and exciting challenges every step of the way. As an event planner, you have the ability to make their event dreams come true. But with such a huge range of events to specialize in, finding one that you take an interest in can catapult your career to the next level. In the events industry, the plethora of event types consists of ones such as weddings, birthday parties, kid’s parties, office gatherings, formal balls, and so much more. Taking a special interest in a specific event type can help you stand out from the crowd, as knowing what you’re good at will help you to build a viable career for yourself. Here are a few questions you should ask yourself to help find your niche.

Event Planning

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What is your take on handling an event planning team?

Certain event planners often need to work with a team of people in order to ensure all aspects of the process is being covered. But that doesn’t mean you wouldn’t be better off being your own team. You need to decide what your comfort level is when it comes to working in teams, as you might be better at heading one. Every team member has their strengths and weaknesses, and this will help you to narrow down what your niche is. Based on whether you work better as a team-mate or you excel at leading a group, this is very telling of what you are best suited for.

What kind of numbers do you work best with?

Another important factor that can help to eliminate certain kinds of events is your understanding of the ideal number of guests you are comfortable planning for. If small groups of twenty or so people is where your comfort zone is, then choosing to concentrate on small parties, showers, or office gatherings might be best for you. Being comfortable with a specific number of people will help you scope out the best opportunities.

In order to manage the large number of guest coming you should use a good event management software to help you plan all the details.

If you are still unsure as to what the best option might be, attending conferences and event planning can help you find that niche. While being the jack of all trades can be exhilarating and impressive, finding a niche as your specialty will be instrumental in delivering the best experience to your future clients. In the long run, establishing yourself in one specific event type can end up being extremely beneficial.

About the Author

Ankur Shah
Ankur Shah is the founder of the Value Investing India Report, a leading independent, value oriented journal of the Indian financial markets. Ankur has more than eight years of equity research experience covering emerging markets, with a focus on India and South East Asia. He has worked as both a buy-side investment analyst for a global long/short equity hedge fund and a sell-side analyst for an emerging markets investment bank. Ankur is a graduate of Harvard Business School. You can learn more about his latest views on global markets at the Value Investing India Report. -- He can be emailed at