Website Security Tips For Cyber Monday and Black Friday

Cliff Duffey, President and Founder of Cybera shares his thoughts on Cyber Monday and Black Friday:

Cyber Monday and Black Friday

FSM-Team / Pixabay

“Cyber Monday and Black Friday are traditionally two of the most important days of the year for retailers. And, while bargains will likely attract the attention of many consumers this holiday shopping season, the entire customer experience (CX) will truly win or lose them.

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Cyber Monday and Black Friday best practices

The path to achieving this goal, not surprisingly, lies in technology. But it isn't always obvious which technology platform will be the most helpful in this regard. Advanced technology such as the Internet of Things (IoT), specialized shopping and payment apps, virtual reality, and augmented reality are among those with the highest potential since they help retailers create digital experiences that are efficient, expedient, personalized and immersive. But these technologies aren't always feasible for smaller retailers that might lack the budget and IT resources to effectively integrate, manage and protect them. Unfortunately, these limitations can put smaller retailers at a distinct disadvantage when competing against larger retailers and e-tailers.

So, what's a smaller retailer to do?

There is one specific technology that can be a great equalizer for smaller retailers: a secure software-defined wide area network (SD-WAN) platform. SD-WAN provides any size of business with the necessary network foundation to improve flexibility and security, as well as business agility. In fact, SD-WAN is the key to accelerating business at the network and services edge, where many smaller retailers operate. The technology allows retailers to rapidly deploy new technologies without requiring advanced IT expertise or huge IT budgets. It offers an approach that can be particularly transformative for smaller retailers."

Do you pay attention to cybersecurity best practices for Cyber Monday and Black Friday or other parts of the year? What should retailers be doing to protect shoppers? Tell us in the comments section.



About the Author

Jacob Wolinsky
Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Prior to ValueWalk, Jacob was VP of Business Development at SumZero. Prior to SumZero, Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver