As a content creator, it is important to use tools that will ease making content that is engaging and employ a digital marketing strategy suited to your audience. There is a range of tools that content creators can use to ensure that it is easy to focus on creating highly engaging content to include in your overall marketing strategy.
These content marketing tools are ideal for content creators who professionals and amateurs, and they allow you to save time and energy. Part of creating great content entails conducting research for your topics. It is a multilayered process that entails strategic and creative thinking.
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The best content marketing tools
- BuzzSumo
BuzzSumo is a tool that allows you to analyze the type of content that is trending in your industry. This allows gaining a step ahead of your competition because you have an idea of how you can approach topics that interest you.
You can gain access by gaining analytical information on content that is shared across social media platforms. You can set up gaining regular insights on a few bloggers or social media influencers who post similar content. The idea is not to duplicate their content but learn what the end-user needs and fulfilling that need in a unique way.
With BuzzSumo, you never miss a beat in new content posted by your selected list of competitors. It is a highly effective way to remain a step ahead of your competition, and it allows you to set up alerts on new content in your industry.
- Evernote
Evernote is an excellent tool to capture research, collect and brainstorm future content as well as store ideas and inspiration. You can easily file and plan content to suit your thoughts and collaborate with team members. It is an excellent tool to organize links, photos, and notes to later refer to while working on your content.
Evernote is an excellent resource to collect data on any device and you can sync the app on your mobile device and computer to maintain your information in one file. This excellent content marketing organizational tool can save web pages and PDFs.
You can also access content offline. This tool allows you to effectively organize your content to suit your needs.
- Kred
Kred is a tool that allows you to measure your online influence and align your content marketing to create a successful content marketing campaign. Cred shows you content from people in a similar industry who you can learn from and collaborate with.
Kred analyzes Facebook and Twitter activity and allows you to reach out to influencers who are likely to positively impact your business.
The tool allows you to learn and grow as it helps you build your online brand by enhancing your presence and posting relevant content. Good content needs to be aligned with a lively presence on social media, and Kred allows you to do this.
- Trello
Trello is another amazing organizational tool that allows you to easily organize activities for a team using content marketing. The app is popular with content marketing agencies as it allows the team to work with boards, lists and cards.
The tool is a productivity resource that allows content creators to plan content, share changes and ensure that the whole team is in sync in terms of the overall marketing strategy.
Apart from sharing and organizing content, team members can also leave messages for each other. Trello is one of the best collaborative tools used by digital marketers. The tool is simple to use and ensures that planning is easy and users focus on ensuring that quality content is being produced.
- ClickFunnels
A sales funnel allows you to take users through a trail of actions that can lead to conversion. Instead of spending hours manually creating a sales funnel, you can simply use ClickFunnels to save time.
When designing an online strategy, you need to create and devise a sales funnel to ensure that you gain clicks from your efforts. Your content can be good and amazing. However, it is important to attract engagement and appeal to a wide audience.
The platform is very easy to use and is ideal for websites with an assignment writing service or one that allows you to buy custom essays online. Templates allow you to work fast in creating a quality funnel and the templates are designed and updated according to successful case studies. Features include templates for sales, memberships, webinars, email integration and A/B testing.
- Tweriod
Tweriod is a scheduling app that allows you to improve Twitter as a marketing tool and it is designed to allow you to post at optimal times. It is important to send Tweets when users have the energy to engage with your content.
The app allows you to track user activities to give you statistics on mentions and replies to your content. You can also track your progress through reports that will advise on the best times to engage your audience.
The tool is available for free for up to 1000 followers and this will give you sufficient information on optimal engagement time. Posting on twitter is quite tricky because the platform relies on engagement from users. Users can find the paper writing services and pay for papers through ads on Twitter.
You mainly post your content to get a reaction or an action from users. So, it is important to understand the ideal times to post alongside relevant content.
- Canva
Canva is an excellent design app for novice and experienced designers. Using Canva, you can create engaging, high-quality content such images for your blog, and social media. The site offers plenty of free templates to use and customize for your needs.
At times, you really do not need to use a fancy app or hire a designer if you do not have the budget. A tool like this is easy to use and comes with preset templates and sizing for various social media platforms.
The design tool is extremely simple with drag and drops features and it offers a range of options. Canva is easy to use and it is free. You can upgrade to a premium account but even the free content is worthwhile.
- Uberflip
Uberflip is aimed at improving the buyer’s journey by actively improving the content on your website to boost performance. The tool is designed as a content marketing tool that combines a range of solutions for content marketing, lead and sales generation and account-based marketing.
The app manages all sorts of content, including ebooks, blogs, and visual content from a single dashboard, meaning that it is easy to manage content and workflow from a single location.
The app allows you to create content hubs from one location and ensure that workflow is consistent and uninterrupted. The tool is ideal for easing the end-user journey and ensuring that the content is accessible and easy to use.
- MailChimp
MailChimp is one of the best email marketing tools out there and has consistently improved its features in the digital marketing space. Additionally, MailChimp offers easy integration into your online marketing strategy and offers an easy way to design and distribute email marketing content.
The app is easily accessible on mobile and on desktop and there are countless features. Unlike most marketing tools, MailChimp is free and is a highly engaging tool. It allows you to create a database and maintain it. You also gain insights into how users are interacting with your content and reports on clicks and interactions.
- HootSuite
HootSuite is another useful tool that has been around for a while and allows you to share content across platforms. The tool is great for a content business and allows you to pre-schedule social media posts and choose optimal engagement times to automatically post content.
At times, we may not be able to post content yourself, so this tool relieves the pressure of having to manually post across several accounts. HootSuite allows connecting over 35 social media platforms to post content on a single click. HootSuite is also the perfect social media calendar tool and you can keep track of engagements on the app.
- Grammarly
Grammarly is one of the most important tools out there for content creators as it allows you to correct your spelling and grammar on all platforms. Additionally, Grammarly not only corrects spelling and grammar but also works on correcting phrases and ensures that words are used in the correct context.
Grammarly is one of the most accurate online proofreading tools and the fact that it works across platforms means that you can proofread just about any business-related text you write.
The bottom line
Content creation has simplified and become more complex over the past few years and there have been many developments in the digital space to ease creating content. Content should be fun and easy to make and these tools ensure that you are able to engage your audience from a well-informed perspective.
Central to creating content is being able to plan ahead and respond to trends in a unique way. These tools can lead to immense growth in your online marketing campaign's output.
About the Author:
Tiffany Harper is a talented writer from New York (USA), an extremely active woman, and a real leader. She began her career as a journalist and proceeded as a writer. Now she works as an experienced consultant writer with assignment writing help and resume writing service. Also sometimes she helps with proofreading to paper writing service and best essay writing services, mostly in technologies and business management areas. She likes to write while traveling and meeting new people, feel free to contact her on Twitter.
