The Value Of Your Data In The Open Marketplace And Beyond

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The Value Of Your Data In The Open Marketplace And Beyond

Do you have any idea the volumes of information that are out there about you? If you have a smartphone, every button you push, every place you go, every search you make, and more are recorded, bought, and sold on the open marketplace. Technically it is stripped of ‘identifying information’ but that’s not exactly true. If you have a data file that shows where a person goes every weekday at 9 am and where they return every evening, it’s pretty easy to extrapolate from there who the information belongs to. So how can you protect your privacy if you use a smartphone?

If you have a smartphone, chances are you use Google at some point. Google tracks far more than your email and your search history. They also track what kind of