Take these steps to improve customer service for your business

Take these steps to improve customer service for your business

Many businesses are under pressure to deliver more personalised service, faster resolutions, and overall improve customer service.

Here Service Geeni shares their top tips to help businesses improve customer service.

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Most Importantly, focus on faster first response. There is nothing worse than a frustrated customer who is being ignored. Try and introduce service management technology to provide a faster initial response. These can be online portals, dashboards, AI chatbots and support forums.

Use the right communication channels – those that your customers prefer.

Customers want to be able to contact you using their preferred communications method - whether that’s by phone, email, chat tools or social media. Spend some time analysing which channel is the one your customers prefer and stick with it.

Want to improve your customer service? What you need to know

Ensure you provide a consistent approach. When it comes to boosting customer satisfaction levels, the consistency of experience you provide across all available support channels is critical.

And keep your customers updated. Once you have told a customer what to expect, it’s important that you deliver. If there are any delays, let your customer know as soon as possible.

Always try and resolve any issues before they become a problem. With planned preventive maintenance (PPM) service-led businesses can perform regular maintenance and reduce the chances of equipment failing. Instead of fixing things when they break, you fix them beforehand – leading to enhanced levels of customer satisfaction.

Focus on establishing a strong customer feedback process. Your customers will welcome the opportunity to tell you how you are doing. However, when customers tell you about their experiences, you must also use this knowledge to address any issues and improve.

Identify where you can make customer service improvements. Analyse any recurring issues, and see how effectively you are managing these problems. Once armed with this knowledge, you can put steps in place to manage the customer experience more efficiently.

And last, but not least, maintain standards across the customer journey. Maintaining standards when dealing with customers is vital to long-term success. Where there are any problems make sure that you deal with these quickly and easily, making your customers happy.

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Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver

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