Just 26 Days Of Holiday Shopping Season This Year

Black Friday data and insights as compiled by CouponBirds – based on tracking of approximately 300,000 unique visitors to their site in the lead up to holiday shopping season including Black Friday and Cyber Monday in 2018.

Holiday Shopping Season

Andi_Graf / Pixabay

1. Shorter Holiday Shopping Season For 2019

This year, Thanksgiving falls on November 28th, which means consumers have just 26 days to get their shopping done for Christmas compared to last year’s 32-day shopping season. This is the shortest shopping season since the 2015 launch of CouponBirds, and we predict consumers will be on the hunt for special deals and trending products earlier than usual.

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Q3 2019 hedge fund letters, conferences and more

2. 2019 Trends Include Popular Influencer Brands

CouponBirds predicts many of 2018’s top-selling big-ticket items will still be hot products for the 2019 holiday season:

  • Amazon Echo Dot
  • AncestryDNA kits
  • 6-Quart Instant Pot Multi-Use Programmable Pressure Cooker
  • Bose QuietComfort 25 Acoustic Noise Canceling Headphones

3. How many visitors have you received over the last few years on BF/CM? (How many visitors on each day in 2018, 2017.)

DUV Black Friday Cyber Monday A typical day
2018 150,000 138,000 60,000
2017 105,000 110,000 50,000

Holiday shopping season major trends

4. Over the course of the year, what have people been searching for on CouponBirds the most leading up to the holiday season?

Amazon E-commerce platform
wish E-commerce platform
aliexpress.com E-commerce platform
ebay E-commerce platform
Steam game
Nike shoes
Fashion Nova Fashion retail
Uber traffic
apple electronics
HiSmile Teeth Whitening

5. The retail giants aren’t the only brands making their mark during the holiday shopping season. During 2018’s Black Friday, stores and products owned by YouTube and Instagram influencers were part of the Top 20 most-visited brands for couponers searching CouponBirds.com for special discounts.

Data shows consumers purchase their favorite influencer’s brand more often during promotional sales, which influencers tend to broadcast ahead of the holiday season.

6. Additional holiday shopping tips (based on CouponBirds direct relationships with retailers) include:

* Retailers with a 24-hour schedule like Walmart often hold back their special Black Friday stock until 12 am, but these deals can go fast. Your shopping plan should prioritize the best Black Friday deals for your favorite items.

* Remember that retailers like Staples, Best Buy and Bed, Bath & Beyond frequently allow items to be shipped to the store for free rather as opposed to you shipping the item to your home aat an extra cost to you.



About the Author

Jacob Wolinsky
Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Prior to ValueWalk, Jacob was VP of Business Development at SumZero. Prior to SumZero, Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver