Nealry 45% of Americans blindly trust their mobile carrier

Americans blindly trust their mobile carrier, more than 2 in 5 have never switched

mobile carrier

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  • Nearly half of smartphone owners (45%) prefer their current mobile carrier due to trust in the company
  • Most Americans (72%) believe their mobile carrier offers the best smartphone value
  • 44% have never switched mobile carriers
  • Only about a quarter (27%) consistently evaluate other options before upgrading their smartphone device
  • 66% purchase either new or refurbished smartphones directly from the carrier

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Q3 2019 hedge fund letters, conferences and more

To say Americans are attached to smartphones is hardly an understatement, given the majority of Americans (81%) own one, and willingly pay $211B per year in smartphone bills. To add to that, new phones frequently roll out, costing the average American more than $350 per upgrade – and yet, most continue to feed the mobile frenzy. But why?

Survey says

45% of smartphone owners prefer their current mobile carrier due to trust in the company, with most (72%) trusting that their carrier offers the best value. This carrier commitment is similarly evident in that 44% have never switched carriers, and only 27% consistently evaluate other options prior to upgrading through their carrier. To add to that, about a third (32%) of Americans have been with their wireless carrier for 6+ years.

As the need for a new smartphone arises, Americans are most likely to take the easy route and purchase a new phone directly from the mobile carrier. However, a little research goes a long way. For instance, buying a refurbished iPhone XS can save consumers over $425 on average. Savings for earlier models like the iPhone X are even higher at $460 on average. With 5G soon to become more widely available, carrier rates are only likely to increase. Yet, only 40% of consumers say they’re willing to pay an extra $10 monthly to access a 5G network from their carrier.

Do you trust your mobile carrier?

Decluttr CMO Liam Howley comments, “With the new 2019 phones from Android, Apple and others now on the market, consumers are deciding whether or not they’d like to upgrade, when they should be asking themselves how they will upgrade.

We found that consumers blindly trust their carriers and believe they are getting the best value when they should be annually checking in on their mobile device spending to determine whether they’re still getting the best deal.

The mobile device landscape is changing more than ever, and as consumers, we too should be evaluating and considering other options, including refurbished devices that often offer more value and savings than wireless mobile carriers.”

*This survey was fielded from August 1-5, 2019 and included 2,003 Americans who own smartphones. Consumer sample provided by panel provider, InnovateMR.


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For more information on trade-in values, visit www.decluttr.com.



About the Author

Jacob Wolinsky
Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Prior to ValueWalk, Jacob was VP of Business Development at SumZero. Prior to SumZero, Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver