Brand awareness is a marketing term that represents how familiar your target audience is with your brand and how well do they recognize it. Brand awareness is the key to promote new products especially in the early stage of development.
Brand awareness might look like a fuzzy concept, and in truth, it is. For those marketers and businessmen out there, who like to standardize success with neat and tidy numbers, brand awareness will likely annoy you to no end.
But just because it isn’t a metric that can be perfectly determined doesn’t mean it doesn’t carry value. Brand awareness is amazingly important for business success and overall marketing goals. Brand awareness is also very significant to businesses that are marketing proactively through social media websites.
Some brands have become so well-known that they have replaced the generic terms used for similar products. For example- when you need a drink at a fast food joint, do you ask for a cola or a coke? When you need a tissue, do you ask for a tissue or a Kleenex? Similarly, when you get a cut, you need a plastic bandage or a band-aid? These terms are known as proprietary eponyms and they are the pinnacle of brand awareness.
You may not become as popular as Coca-Cola, but here are some strategies that can help you build brand awareness.
1. Guest posting
Guest posting is still an important tool to get your brand name known in the industry. You need to publish valuable and high-quality content to make a long-lasting impression on the new audience.
Infographics are a bright and creative way to display interesting marketing data and statistics. These content powerhouses often get shared far and wide, making them a great tool for brand building and leadership. There are many infographics produced every year that get thousands of shares and brought invaluable links as well.
3. Referral programs
When you offer some perks to the users, they gladly spread the word of your services and products. Dropbox is the best example of how smart referral programs can help in brand awareness of a business. Dropbox gives existing users 500 MB of extra storage space for every friend they refer to (up to 16 GB). Back when Dropbox was still new, this referral program helped to generate tons of publicity, delivering a huge number of sign-ups and saving Dropbox from countless advertising dollars.
Who doesn’t love free stuff? Certainly, everyone does. Advertise your brand name at local festivals and give away some freebies to the target audience. This will make your brand name spread like fire.
5. Social media contests
Run a social media contest in which the contestants submit a photo or videos promoting your brand and tagging other friends on social media.
6. Local partnerships
Another great brand awareness strategy is to get involved with local partnerships. Partner with other local businessmen to hold join intro seminars or festivals. Sponsor local sports teams and donate to charity events. Getting your brand plastered around festivals and events will be a huge thing for your brand.
7. Social focus
The number of social media platforms is constantly increasing, trying to fit in and be active on all of them is a fool’s errand. If your business is best suited to a particular network of social media, then don’t be afraid to put the majority of your energy into a few sites. Stick to one of the social networking sites rather than trying to put efforts on all of them. Start digging into analytics to know where all the traffic is coming.
8. PPC advertising
PPC is a smart strategy to get your brand seen on google, with SEO getting more competitive every day. With targeted keyword research, your brand can be seen at the top of Google for relevant searches. Even if users don’t end up clicking on your PPC ad, seeing the brand on top of the search makes an impression and is incredible for building brand awareness.
9. Marketing campaigns
It is a pro strategy to boost brand awareness. This involves showing ads to users who visit your sites. This gives the idea that your brand is much larger than it really is.
10. Influencer marketing
Find famous influencers in your industry who can promote your brand and create a positive image of your brand. The more followers these influencers have, the more popularity your brand might get.
Brand awareness establishes brand trust. When you put a conventional face to your brand name, consumers can trust your brand easier. Brand awareness efforts give your brand a personality and outlet to be sincere, receive feedback, and tell a story. Increasing brand awareness is detracting from growth. With these tips, you can grow your brand presence on social media with a lot of ease. There are hundreds of variables involved, and lots of moving parts, not to mention various social media channels that you must approach differently. But, follow the tips given above, and you might be on your way to enhancing brand awareness, which leads to revenue and company development such as Homework Minutes.