Following last year’s incredibly popular #AAS365 campaign, The American Association of Suicidology (AAS) announced today that its campaign to recognize National Suicide Prevention Month and Week will again focus on awareness and education every day of the year. For this year’s campaign, AAS has collaborated with several large, national agencies ranging from veterans groups, and law enforcement agencies, to celebrities, legislators, and documentary filmmakers. AAS is especially excited to collaborate with Rachel Bloom, creator and star of Crazy Ex-Girlfriend, to help amplify the message of suicide prevention.
“The amazing people at the AAS are working hard to both change and save lives and I’m honored to help their cause in any way that I can,” said Rachel Bloom.
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By focusing on suicide prevention during the 365 days of every year, AAS is empowering the nearly 7 million people directly affected by suicide annually, the 1.5 million who attempt suicide each year, and the tens of millions impacted by it, to continue to advocate for its prevention, collaborate for effective change, and produce impactful, peer-created content all year long. #AAS365 is about giving the power of resiliency and healing back to loss and attempt survivors, families, friends, and loved ones, allowing them to directly participate in changing the culture around suicide prevention, intervention, and postvention.
"The scale and reach of suicide is too large to ignore any longer – at local, regional, and national levels," said Colleen Creighton, Executive Director of AAS. “Nearly every state in the country has seen increases in the number of suicides in the last two decades. We’ve spent too much time neglecting an overburdened system and it’s time to address the crisis knocking on our front door.”