“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” –David Newman
The first thing that comes to most people’s mind when they hear the word email is spam and junk mail. Such is the sad state of people spamming inboxes with a charade of emails that are not needed in the first place. For starters, I find it annoying if I have even a single email unread in the inbox. Some may even say that I suffer from email anxiety. Well, that’s just me and I don’t know how many more of you dread going through their inboxes just to clear the emails which in the first place are not even relevant for you (hello I don’t need a starters program to lose weight in 10 days, I need one that helps me find it!)
If you too battle this email anxiety, then it won’t be wrong to admit that you are on the list of many marketing campaigns carried out by almost every second company today. It is true that today most consumers find email marketing a waste of their time and I will have to agree to a certain extent. However, there is no denying that the power of email marketing is one that no other marketing medium can achieve. In fact, as per most studies conducted by the topmost advertising companies, they have analyzed that, “for every dollar spent on email marketing, they are in fact, able to generate an ROI of 40$”. Such is the power that email marketing holds, considering that the business owners get their strategies in place.
Knowing all the loopholes that this form of marketing has, it is all the more evident that one needs to plan and strategize their email marketing so that their emails don’t become one that instantly gets marked as ‘JUNK’. There is no rocket science involved in understanding the techniques and so we have compiled here a list of effective tips that you can use to adequately market your product/service the right way.
“Personalization – it is not about first/last name. It’s about relevant content.” –Dan Jak
Keep your emails purely personal: have you ever felt like an extra on a list of anonymous recipients for a certain email? Well, that’s just how most of us feel when we are treated just like another number to which a certain email needs to be sent and we hate it! One of the most important tips to keep in mind is to ensure that the emails that you send out have some source of personalization in it, and it means more than just using the recipient’s name. By using even a pinch of personalization, you are getting a step closer to turn your target audience into a positive buyer. Think outside the box and surprise your readers with the art of personalization.
“Treat your subject line like the movie trailer – give a preview so they know what to expect.” — Anonymous
Treat your Subject Line like Jon Snow: what entices you to go and watch a full-length feature movie at a theatre? The answer will undoubtedly be the movie’s trailer. What the movie trailer does for the actual movie, is what your email’s subject heading will do for your email. People don’t want to be marked on an email which has a meaningless or worst no email subject a tall. Trick number 2 is to focus on how you play with the subject liner of your email. Make it interesting and the kind that intrigues curiosity.
“Forget about the generation gap, marketers now focus on creating a curiosity gap with email marketing.” — Expert at Go Assignment Help
Curiosity in your emails won’t kill this cat: have you ever seen a TV commercial that leaves you wondering exactly what the commercial was for? Trust us nothing excites a person more than curiosity. After all, isn’t curiosity the thing that leads to all the inventions? When drafting a marketing email it is important to include a level of curiosity. Don’t just answer all the questions for them and keep them guessing. Most marketers today score big by playing on the curiosity gap element.
“How does one shout via an email, it’s simple just use all CAPS LOCK” — marketing expert at Go Dissertation Help
Avoid using all CAPS on your email: one of the basics in email etiquette is the compulsory rule of not using all letters in the upper case format. The reason this is avoided is that when you use letters in the upper case format, it means you are literally shouting, and no one likes to be shouted at. Be extremely careful and make sure that under no circumstances you use all caps anywhere in your email.
“Email is a push channel, so we need to push it to work harder” — Kath Pay
Experiment and Evolve: there is no one way of finding out which trick and tip will work better. For some maybe trick one will work the most, for others, it might not work at all. But, that’s just how email marketing works. Since email marketing as a medium is still evolving it will be great if you also experiment and find out what works for you. Probably use emojis where it is appropriate (to see a few smiley’s and winkies, might just do the trick to personalization). Currently, the fad is that of using GIPHY images as well, and this too may take your email to the next level.
At the end of the day, the first thing is to understand the impact that email marketing plays and how much it can benefit your business. What way you choose to opt for totally depends on you and the business format that you wish to get to your audience. Sometimes just one tip will do the trick, and sometimes you will need a balanced mixture of a few steps coupled together. The main idea is to constantly keep trying and not giving up.
Being an academic writer for a decade, John loves to share his knowledge and experiences through enriched blogs. He is passionate about assignment writing and dissertations and loves to travel across the globe for gaining a piece of knowledge on different technology.