German Automakers Trading At The Lowest Equity Prices Ever

German Automakers Trading At The Lowest Equity Prices Ever

Whitney Tilson’s email to investors discussing if the German automakers are in trouble.

In my last email, I included this chart, which is highly misleading for two reasons, one obvious, one not:

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The obvious reason (if you squint) is that the y axis doesn’t go to zero, so it appears that passenger car production has crashed by 80-90%, when in fact it’s gone from 5.8 million to 4.75 million…

The less obvious reason is that this chart (and the caption) would lead the reader to believe that Mercedes, BMW, etc. are in big trouble due to crashing sales, which is NOT the case – they’ve simply moved production out of Germany to other countries.

Here are comments from a friend:

German automakers have been moving production out of Germany. There are dozens of examples, but consider just a few:

  • The first Mercedes factory in Mexico is opening up.
  • The Mercedes GLC is now made in India (!). Do you think our average neighbors knows that their best-selling Mercedes GLC now comes from India?
  • BMW opened its factory in Mexico. The 3-series sedan is now made there.
  • 3 years ago, Audi moved *all* of its Q5 production from Germany to Mexico. That's the best-selling Audi in the U.S. these days.
  • BMW has moved almost all of its SUV production -- X3, X4, X5, X6 and X7 -- to South Carolina.
  • VW is making the Atlas SUV *only* in Tennessee. Not in Germany.
  • The VW Tiguan Allspace is *only* made in Mexico -- not in Germany.
  • The BMW 530 plug-in hybrid was moved from Germany to Austria.

So, German car production *in Germany* may be down. But SALES by the German automakers are somewhere around flat, perhaps up a hair, perhaps down the tiniest of hairs, depending on the recent month/quarter etc.

Indeed, the German automakers trading at the lowest equity prices in over a decade, but this isn’t because unit sales volumes have declined. In fact, they’re UP! Not by much, of course, but when you see a sharply declining equity price index like that, attributable to the car industry, you would naturally assume that unit sales volumes are down. Basically, it would be following a major recession (or worse, such as what we had 2007-2009.

But not so! The profit margins are down because of declining margins, not declining unit sales volumes or even revenue. The volumes are approximately flat from last year. VW will sell over 10.6 million cars this year, down only 2.8% from last year thus far, and most of that decline may be in those unprofitable Chinese 50/50 JVs anyway. BMW’s sales are up. And so forth.

Here’s a link to global sales numbers:

The reason these stocks are in the toilet is that they are having to spend huge amounts of money selling cars that people don’t want to buy at standard margin prices. Politicians from China to Europe to a dozen U.S. states have mandated that so-and-so many electric cars must be sold.

It’s like the government telling Apple that for every four iPhones sold, it must also sell an iPad. Well, if that’s more iPads than people would have bought voluntarily, then Apple must discount iPads from $279 to $199 or $99 or whatever -- and lose money on them. If Apple was forced by various governments around the world to sell products at a loss, what would happen to Apple’s stock price?

This policy is therefore quite simply one of “mandated losses” -- the government writing laws that ensure that automakers cannot make as much money as they would normally do. The question is only what the level will be -- a small profit, or a loss that would cause layoffs and eventually bankruptcies.

To understand the insanity of this policy, simply imagine it applied to any other industry. It’s asinine as far as margins are concerned.

I’m reminded of a political slogan that took place several decades ago, when I was a young person, in a country far, far away. It was about a new proposed simplified tax filing form, which had only 3 lines:

  1. How much money did you make last year?
  2. How much of it is left?
  3. Send it in.

That’s pretty much what’s facing the automakers selling into those heavily regulated markets now -- China, Europe and several U.S. states -- except that line 2 may not be limited to what’s left.

Updated on

Jacob Wolinsky is the founder of, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at) - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver
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