With National Lottery Day around the corner on July 17, one mobile gaming company is literally scratching a consumer itch and disrupting the $80.5B lottery industry.
Consider this: Scratch-off lottery tickets are big business. Americans spent over $80.5B on lottery in 2018. Fort Mason Games — the female-led gaming studio — recently released a new mobile game called Lucky Scratch that lets consumers experience the thrill of winning real cash for free. Lucky Scratch is disrupting the lottery industry because they use ads to support the game so consumers can scratch and win for free. The app has had wild consumer success with more than 20 million cards scratched in its first weeks and climbing to #1 new lifestyle app on the Google Play Store.
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States Where People Love The Lottery The Most
Fort Mason Games surveyed* 600 people across the U.S. to find out their opinions on the lottery. The top 10 U.S. states where people love playing lottery games the most:
- Oklahoma- 78%
- West Virginia- 75%
- Nebraska- 69%
- Louisiana- 67%
- Arizona- 64%
- New Jersey- 58%
- Massachusetts- 56%
- Texas- 54%
- Illinois- 54%
- Ohio- 52%
What We Dream Of Doing With All That Money
The top things Americans said they would spend their lottery winnings on if they ever hit the jackpot:
- Paying off debt (53%)
- Buying a new house or car (30%)
- Going on a fancy vacation (9%)
- Donating money to a charitable cause (8%)
Here are a few reasons why the mobile game, Lucky Scratch is an innovative way to reinvent a decades-old tradition.
Digital Times Call For Digital Games
Scratch off lottery may be big business, but it is ripe for disruption. The basic premise of a scratch-off hasn't changed in decades and is still made with flimsy cardboard paper and special scratchable ink, which isn’t environmentally friendly.
Disruption Is In Fort Mason's DNA
Kate Gorman, CEO of Fort Mason Games, knows a little bit about disrupting the gaming industry having been the youngest Director of Product in Zynga's history and growing their casino game division to over $300 million.
Real Prizes For Real People
Players don't win "in-game" credits, they win real prizes such as Visa prepaid gift cards. The game may be digital but the prizes are real.
It's A Risk Free Way To Play Lottery Style Games
Lucky Scratch is free to play. So, everyone can enjoy the thrill of scratching without having to pay a dime.
If you would like to learn more about Lucky Scratch, or any of Fort Mason Games' other mobile games I would be happy to set up an interview with Founder and CEO, Kate Gorman who was the highest-ranking women at Zynga, and went on to found Fort Mason Games to create games for women by women. She is a 2019 winner of Forbes 30 Under 30 in Gaming.
