Seven billion humans collectively play a discernable role in the shift of global climate. There is no denial in the reality that human beings depend on each other. The 17th-century writer, John Donne, stated: “No man is an island, Entire of itself, each man is a piece of the continent, a part of the main.”
The need for sustainability
Climate change is a hot topic in the halls of power all over the world. It is an issue that needs immediate attention due to its impact on everyone.
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There is a possibility of profound social consequences for marginalized or vulnerable communities, financial repercussions for corporations and investors and the significant threat to food and water security are all factors that deserve undivided attention from governments and the masses alike. It is a reality that affects each, regardless of their socioeconomic position, cultural and political affiliation, or geographic location.
Environmental impacts need to be taken into consideration during the manufacturing and production processes by businesses. The practice of eco-design is a sensible solution to the woes of wastage and pollution. It improves not only the environmental outcomes but also reduces the costs of production in the long-term.
IPCC has predicted a rise of 2.5 to 10 degrees Fahrenheit over the next hundred years. This could lead to the melting of ice glaciers, rising sea levels and also droughts in various parts of the planets. These dire circumstances call for action by all industries.
The recent surge of awareness on climate change through social media and celebrities like Leonardo DiCaprio and Jessica Alba has helped the layman find their ground on the tempestuous road to action about the apathy of world leaders’ on the subject.
Sustainability in fashion
The world we are living has evolved dramatically over the last hundred years: the new generations have new concerns, and their modern values do not necessarily adhere to the traditional world of baby boomers. It is essential for businesses today to show their target audience that the vision of the brand resembles the long term plan of the customers. The evidence of the shift is visible in the fashion and clothing industry.
Previously, the mere idea of sustainable clothing was a paradox. Fashion is an industry that thrives on limitless waste and immediate reproduction that requires consistency of imaginative innovation. Studies have revealed that the clothing industry is responsible for a significant amount of air pollution and the release of greenhouse gases in the atmosphere.
Despite the previous mistakes made, the world still has hope. The last few years have increasingly helped companies embrace eco-friendly practices in production and manufacturing. The elimination of toxic dyes and other chemicals along with the recycling of materials in innovative designs clearly shows that sustainable fashion brands are here to stay. Because when up to 60% millennials chose to shop sustainably when asked about their shopping patterns, it is clear that the future generations are serious about reducing the carbon footprint.
How to be sustainable in fashion?
The best way to approach sustainability in fashion clothing is through inducing a sense of excitement about the innovative potential of eco-friendly practices among designers published in the glossy-paged magazines. The approval of these designers is crucial to taking sustainable fashion to the high street.
This change has started to appear on the horizon as designers have started to pay attention to climate change and the responsibility of the textile industry. Stella McCartney introduced waterless T-shirts recently. The shirts were dyed without using water but high pressurized CO2. Fashion’s Night Out’s initiative of vintage parties also deserves appreciation. For those who do not know about Fashion’s Night Out, it is a global initiative that is sponsored by the CFDA (Council of Federation for the Designers of America) and Vogue. The market giant H&M presented its Conscious Collection: a colorful set adorned by Michelle Williams and Viola Davis on the red carpet. Lady Gaga showed her support for Vivienne Westwood and her Climate Change manifesto by wearing the campaign’s T-shirt.
Sustainability as a business choice
Durability could be an excellent selling point for brands, companies, and start-ups if they rebrand their very presence in the market. Success can be found by finding the perfect blend of authenticity and consistent branding. Businesses need a new identity for their eco-conscious target audience and also need to take significant steps to show customers that they care. Case in point: Baabuk – Ethical clothing company is setting an example as a responsible business yet providing ease to the customers. The store shares the origin story that helps the consumer find a connection with their values.
Ethics in fashion & clothing
The clothing industry has had a long history of exploiting markets, producers, consumers, and also the workers. It is necessary for companies, irrespective of their size, to pay attention to the ethics involved in the design, production, and even retail. Issues such as working conditions, fair trade, sustainable production, and animal welfare. Hence why starting an Ethical Clothing Company is beneficial to not just the environment and humankind but also businesses.
We believe that the world needs a lot more people to take responsibility for their actions, whether its buying recycled clothing or participating in the Slow Fashion challenge every effort counts!