As we dive deeper into the digital era, people are beginning to prefer streaming live video over text and static video. In fact, 8 to 10 people would rather watch live video than read a blog or social media post. So what are people watching on live? You name it! Sports, concerts, breaking news, and even conferences are considered more alluring and entertaining when broadcasted live.
The most-watched platforms consist of Facebook, YouTube, Snapchat, Periscope, and Twitter. In 2012, Red Bull gained 8 million streams when Felix Baumgartner jumped from a space capsule and parachuted back to Earth and FIFA pulled in 7.7 million views during the Argentina and Iceland match during the 2018 World Cup. Furthermore, YouTube collected 82 MILLION live views from the first weekend of Coachella 2019!
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There are an assortment of benefits your business can reap from by joining the live video wave. Live video is more effective. As only 20% of people finish reading a text article, most only making it a quarter of the way through, livestreams lock in the audience. Live Streams have stronger influence to make people purchase event tickets after watching, also drawing in 6x the engagement of video-on-demand. Furthermore, 97% of consumers are willing to share live video on social media platforms.
Facebook has 2.3 billion monthly active users, YouTube 1.9 billion, Instagram 1 billion, and LinkedIn 303 million. By using these platforms, you can easily grow a larger following where your content can get longer view time. You can also bump your content to the top of your users’ feeds, and even helps you stay current in the live video world.
By 2022, video will make up 82% of all internet traffic. Don’t get left behind, get ahead of the trend now. Test the waters by streaming live for Q+A sessions, webinars, behind-the-scenes viewings, show live events, and even do some crowdsourcing for prototypes!
When going live, keep in mind to collaborate with influencers, sell your prouduct or service, and repost the content after the livestream has concluded. Keep high-quality video consistent with your branding as it attracts more attention, and use Switcher Studio to edit video, add text, special effects, and pre recorded clips to your live sessions.
Streaming live is easy! There is no equipment needed to do so as you can go live directly from your mobile. Learn more about leveraging live video to grow your business from the infographic below. Are you ready to take your business live today?