18 Words That Make People Spend Money

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18 Words That Make People Spend Money

No matter the product or service, marketers are in the business of encouraging people to make purchases. Through advertisements, websites, blogs, social posts and other assets, they communicate a tailored message to target audiences. Within those messages are the words that can make or break the conversion.

The language companies use to promote their products can directly impact sales because of the subconscious power words have on people. As such, marketers can use their copy to connect with audiences, grab their attention, answer questions, and, ideally, convince them that their product or service is worth buying.

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There are some specific words that make people spend money – or at least have a really good chance of encouraging the sale. Strong verbs, sensory words, emotional terms and positive connotations are generally effective. However, don’t forget that context and brand voice always reign supreme, so choose your money-making words carefully.

18 Words That Make People Spend Money

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Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver

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