Google AdSense Identity Verification Failed? You’re Not Alone

Google AdSense provides a way for website administrators to make money on the content they post, but unfortunately, it doesn’t always work as intended. One big problem we’re hearing about from some users is that their Google AdSense identify verification failed.

Google AdSense identity verification failed three times

Google allows three attempts to verify your identity, but many publishers are reporting that they’ve uploaded the appropriate documents three times and were rejected all three times. Complaints about the problem on Google’s support forums date back to at least February, so this is certainly not a new issue.

To verify an AdSense account, Google often requires a government-issued ID with the exact name and address listed on the account. If the mailing address on the ID is different from the address on the AdSense account, then the company may accept a bank statement, phone bill or rent receipt as proof of address, according to AdSense support.

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Google not responding to complaints

Piunika Web spotted the growing number of complaints that users’ Google AdSense identity verification failed on the company’s support forums and on Twitter. Users who report the problem say their website stops showing AdSense ads after the verification process fails three times. The issue is made even worse because there doesn’t appear to be any other way to verify their identity.

After verification fails three times, Google displays a message stating, “Your ad units aren’t displaying ads because you’ve failed identity verification. To Verify your identity and resume ad serving, please contact us.”

However, many users say when the try to click on the provided link, they receive an error message stating that the page doesn’t exist. Others say they did fill out the form at the provided link, but Google never responds. Still others say when they click “Action” inside their account, it simply takes them to the Payments screen and provides no way to contact Google.

Thus, it seems affected users whose Google AdSense identity verification failed three times aren’t able to get their accounts fixed. The problem does appear to be widespread and growing, but Google representatives have so far failed to address it. There also doesn’t appear to be any workarounds for this issue—except, of course, to stop dealing with AdSense and switch to an alternative ad platform instead. Some popular AdSense alternatives include Infolinks, Adsterra,, Vibrant Media and PropellerAds.

If the problem keeps up, we would expect Google to lose a lot of customers.