Augmented Reality Experience With Game Of Thrones

nikolaj coster-waldau

HoloMe has teamed up with Esquire Singapore to give you a glimpse at the future of print; a fully immersive augmented reality (AR) experience featuring April’s cover star. Using an AR enabled smartphone, readers of the issue will experience Game of Thrones’ Nikolaj Coster-Waldau come to life within the pages as a hologram through HoloMe’s augmented reality technology.

In April’s issue of Esquire Singapore, Nikolaj Coster-Waldau is being presented to Esquire Singapore readers through HoloMe’s AR technology. In the magazine, released both online and in print, readers will be able to use their smartphones to watch a 30 second hologram of Nikolaj Coster-Waldau who will be promoting the upcoming season of Game of Thrones. All readers need is their smartphone and the magazine to experience the hologram. Although, if they don’t manage to grab a copy of the physical magazine, HoloMe has developed an app which is available for download on the App Store, especially for this experience. Ensuring that this experience is accessible to global audiences.

HoloMe, a storytelling platform, help brands tell their story in the environment of the customer. Through their specialist software, HoloMe provides a platform that allows companies such as Esquire Singapore to bring their message to consumers via augmented reality. Using simple off the shelf equipment and unique computer vision algorithms, HoloMe brings fashion models, football stars, teachers and in this case Nikolaj Coster-Waldau into your environment. All of HoloMe’s tech is automated, allowing them to be the only current augmented reality company with the ability to create experiences en-masse and/or live.

It is an exciting time for Game of Thrones fans all over the world who have been anticipating season 8 for two years, and what better way to promote the show’s comeback than with a hologram of Nikolaj Coster-Waldau developed by HoloMe which will be featured in Esquire Singapore.

Norman Tan, Editor in Chief of Esquire Singapore, has said : “HoloMe has been able to elevate our April ‘AI’ print issue into an interactive and immersive digital experience. The ability to transform our cover star, Nikolaj Coster-Waldau, into a hologram for our readers to then activate in a world-first ‘app-less’ augmented reality experience has been nothing short of epic. They really are on the cutting-edge of changing how we engage and use technology in a real world context”

Augmented reality fans, as well as Game of Thrones fans, should be on the lookout for next month’s issue of Esquire Singapore. They do not want to miss out on this AR experience.

About the Author

Sheeraz Raza
Sheeraz is our COO (Chief - Operations), his primary duty is curating and editing of ValueWalk. He is main reason behind the rapid growth of the business. Sheeraz previously ran a taxation firm. He is an expert in technology, he has over 5.5 years of design, development and roll-out experience for SEO and SEM. - Email: sraza(at)