Jampp Claims Blockchain Can Disrupt Tech Giants Like Google And Facebook

Tech giants like Google and Facebook have made headlines for their large-scale mishandling of and for profiting from the personal information of their users. In order to protect the data they produce and rightfully own, users are increasingly turning to blockchain as a way to track and quantify their information.

Wibson Jampp

Jampp Joins Wibson’s Consumer Data Marketplace As Data Buyer

Telefonica-backed Wibson also debuts token on Coinsuper exchange

[REITs]

Q3 hedge fund letters, conference, scoops etc

Gibraltar — January 11, 2019 —  Wibson, the decentralized consumer data marketplace backed by Telefonica’s investment arm Wayra, has added global mobile marketing platform Jampp as a Data Buyer in its marketplace. Consumers can now share personal data directly with Jampp through the Wibson app and, in turn, be rewarded with Wibson utility tokens. In addition, the Wibson token (WIB) has made its debut on Coinsuper, a leading Hong Kong-based digital currency exchange.

The Wibson token and mobile app support consumers’ ability to sell their personal data directly to data buyers, such as technology platforms, advertisers, marketers, academics, and data-for-social-good researchers. In the Wibson marketplace, consumers decide when and to whom they share their data, based on transparent, market-driven offers that clearly outline the data requested, price, intended use, and data buyer.

Wibson Co-founder and CEO Mat Travizano said: “The most valuable asset in the world is now data. The Wibson platform and utility token are giving consumers, for the first time, an easy way to get something back in return for the mountains of personal data they are continually creating. We’re excited to welcome Jampp, one of the most respected brands in mobile engagement, to our marketplace and provide our users more options to generate value from their data.”

Well-suited to benefit from the Wibson platform, Jampp helps mobile app marketers engage and acquire users with performance advertising. A company at the forefront of programmatic mobile advertising technology, Jampp has developed groundbreaking advances to serve a global client base that aims to reach consumers on mobile devices.

Jampp Head of Product Guido Crego said: “By using the Wibson marketplace as a new source of opted-in location data for our media targeting, we will be able to provide even better performance for our customers. With Wibson, we also know consumers are aware of their data being used while benefiting directly from the data transactions.”

The Wibson token went live with the Wibson marketplace launch in October 2018 and has already supported more than 85,000 data transactions from more than 7,000 participants. To date, more than one million WIBS have been used in such transactions by the Wibson community. The company has received funding from DGG Capital, Kenetic Capital, and Telefonica’s investment arm, Wayra, among other industry-leading investors. With the addition of Coinsuper as an exchange for the WIB token, Wibson data marketplace participants have a greater number of options for engaging in personal data transactions.

With Wibson, users’ data remains on their own devices until they decide to share it, and only then is their encrypted data directly transferred to the Data Buyer. Wibson never receives consumers’ data nor stores it on its servers. The Wibson marketplace orchestrates transactions based on well-defined, transparent offers that outline the terms of how the data will be used. Once a transaction is confirmed through a blockchain-managed, smart contract, individuals receive WIB in payment directly and securely to their mobile Wibson token wallet.

Wibson utility tokens will only be available for sale in certain countries. In particular, WIB will not be sold to US residents at this time.




About the Author

Jacob Wolinsky
Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Prior to ValueWalk, Jacob was VP of Business Development at SumZero. Prior to SumZero, Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver