The growing popularity of Fortnite has attracted many big brands. For example, Epic Games recently partnered with the NFL to offer exclusive skins. Now Epic has teamed up with Walmart to give a free Fortnite spray to players.
Everything you need to know about the free Fortnite spray
Walmart’s free Fortnite spray will be offered during a one-day event on Dec. 2. The event starts at 2 p.m. local time at Walmart Supercenters across the country, which will be handing out codes for a free Fortnite spray.
Walmart revealed the spray via its YouTube channel, informing players about its availability, adding, “one code per customer, while supplies last.” The spray features a smiling disco ball with sunglasses and a purple mohawk.
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Initially, there was some confusion after some fans claimed they already had the exclusive spray before its official release on Sunday. It appears that a spray included in the Season 5 Battle Pass was updated to look similar to Walmart’s free spray.
Some time later, the update was reverted to make the exclusivity of Walmart’s spray clearer. Many say the update to the Season 5 Battle Pass was done to just test the spray before making it live for Sunday’s event. To match Fortnite’s glamour, Walmart will be handing out the codes in an interesting way. The retailer tweeted:
There will be a Fortnite Battle Bus in the store. This Battle Bus will have handouts with the spray code for you to redeem
— Walmart (@Walmart) November 27, 2018
As of now, it sounds like the free spray code will be available only at Walmart Supercenters and that regular Walmart stores will not part of the promotion. However, it is possible that regular Walmart locations will participate. If you want the free Fortnite spray, it may be a good idea to find out which Walmart store in your area is offering it before heading to the store. Since this is a limited-time event, you may want hurry, as there will be many who want this free spray.
Fortnite ia growing bigger, but there is a limit
The free spray event will not only increase foot traffic at Walmart stores but also help to further increase the popularity of the battle royale game. Fortnite now boasts over 200 million registered players, up from 125 million in June. The game sees about 8.3 million concurrent players regularly, which is another big jump from 4.3 million in February.
Fortnite has grown so big that iconic brands now want to be associated with it. We have already seen cross-branding deals from the NFL, Marvel, and now Walmart. Epic also contributed $100 million to an eSports prize pool, which is more than any other company. Moreover, it has turned streamers like Ninja, Myth and DrLupo into gaming superstars.
Although there are some signs that its popularity is peaking, it still is the most popular game by a wide margin. Fortnite’s Twitch viewership is dropping, and its revenue, which witnessed phenomenal growth, is almost flat now. Its fading popularity must not come as a surprise as nothing is permanent — not even the popularity of iPhones, which are now experiencing slow sales.
Nevertheless, Fortnite has done a commendable job of staying relevant thus far, and it is still going strong. Moreover, the company has done everything to leverage its popularity, like licensing Halloween costumes, coming up with Fortnite-based toys and more.
To keep things fresh and to stay relevant, Epic keeps adding new content. The game is in its seventh season, which should end soon as a giant snowstorm is brewing in the game up to cover the map.
PUBG Mobile beats Fortnite
Meanwhile, rival PUBG Mobile is also going strong. The game’s mobile revenue increased 166% from $4.5 million to about $12 million, surpassing that of Fortnite on iOS. According to Sensor Tower‘s Store Intelligence data, per-player spending on the game on both Android and iOS was up 2.7 times in the week of Nov. 19 compared to the previous seven days. Overall, PUBG Mobile earned about 20% less than Fortnite during the week, but it was able to surpass Fortnite on Nov. 21 and Nov. 22. during the seven-day period.
PUBG Mobile was earning on average $1.7 million a day, compared to about $1.2 million for Fortnite on iOS. It marks the first time PUBG Mobile has overtaken Fortnite in player spending. The game just started to monetize its content in April.