General Motors’ Aggressive Retrenchment And Reboot Strategy

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General Motors’ Aggressive Retrenchment And Reboot Strategy

When it announced its plans to idle five factories in the United States and Canada and to cut roughly 14,000 jobs, General Motors (GM) looked very much like a company in retreat.

But this is very much the opposite, says David A. Kirsch, a management and entrepreneurship professor at the University of Maryland’s Robert H. Smith School of Business.

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