Value Investing Isn’t Dead; You’re Doing It Wrong

Value Investing Isn’t Dead; You’re Doing It Wrong

As investors scramble to take advantage of this month’s pullback, some will steer away from “value” plays as they have been cast under the limelight for some time now; however, this could prove to be a costly missed opportunity. The problem with value investing isn’t that it has stopped working, it’s that Wall Street’s way of defining it hasn’t evolved to keep pace with our changing economy.

Play Quizzes 4

Because of outdated accounting practices, “New economy” companies such as the FAANGs, whose most valuable assets tend to be their intellectual assets and R&D, often do not compare favorably to “Old economy” companies, which are ones with more physical-assets like large factories and machinery.

London Value Investor Conference 2022: Chris Hohn On Making Money And Saving The World

business activist 1653311320Chris Hohn the founder and manager of TCI Fund Management was the star speaker at this year's London Value Investor Conference, which took place on May 19th. The investor has earned himself a reputation for being one of the world's most successful hedge fund managers over the past few decades. TCI, which stands for The Read More

Get Our Activist Investing Case Study!

Get the entire 10-part series on our in-depth study on activist investing in PDF. Save it to your desktop, read it on your tablet, or print it out to read anywhere! Sign up below!

Q3 hedge fund letters, conference, scoops etc

This problem is only magnified as our economy continues to shift more and more toward intellectual vs. physical-asset based companies.

Tom Cole, Co-founder and CEO of Distillate Capital, a Chicago-based asset manager rooted in fundamental equity analysis is launching their first ETF today which is based on a modern approach to measuring value that looks to restore comparability between older and newer companies.

Tom discusses:

  • The drawbacks of traditional “value” themed strategies
  • Why traditional valuation metrics such as Price/Earnings and Price/Book ratios have become less and less effective as tools for comparing companies
  • What specific factors DSTL looks at in order to circumvent these accounting distortions

Bottom line: Successfully investing in today’s economy requires an updated and accurate definition of value and a rational view of risk.

Distillate Capital Launches DSTL, Fundamental Stability & Value ETF

Rationally-defined value and quality metrics utilize proprietary normalized cash yield methodologies

Chicago, IL, October 24th, 2018 — Distillate Capital, a Chicago-based asset manager focused on fundamental equity analysis, today announced the launch of its first ETF. The Distillate U.S. Fundamental Stability & Value ETF (NYSE:DSTL) seeks to distill a starting universe of the roughly 500 largest U.S. companies by market cap into only the stocks where quality and value overlap. To accomplish this, Distillate Capital begins by redefining and updating industry definitions of value and quality for the 21st century, drawing on the team’s extensive experience as fundamental value investors. DSTL then utilizes these rationally-defined measures of value, quality, and risk to weight its constituents with the goal of providing investors with superior compounded long-term returns.

“Value investing isn’t dead,” said Tom Cole, Cofounder and CEO. “Far from it. Value investing works by exploiting behavioral biases, which are well-documented and recurring; the problem lies in how ‘value’ is defined. What we’ve observed as fundamental analysts going back to the 1980s is that many traditional valuation metrics have become increasingly ineffective as tools for comparison as the economy has evolved from physical assets to intellectual ones.”

This is due in part to the differing accounting treatment of intangible assets such as research & development (which typically are treated as expenses) and physical assets such as factories (which are usually treated as assets). “Setting accounting standards is difficult,” Cole continued, “and there are some good reasons these rules are in place. But our view is that the economy has shifted to a sufficient degree, from physical to intellectual assets, that traditional comparability is significantly impaired.” For example, companies such as Apple or Johnson & Johnson, whose most valuable assets tend to be their intellectual property and research & development, often appear expensive using traditional valuation metrics, and may not compare favorably with more “physically-based” companies that own large factories or refineries.

It was with these deficiencies in mind that Distillate Capital devised new, updated methodologies for measuring value and quality. For value, DSTL utilizes a cash-based proprietary measure called distilled cash yield that is intended to offer a truer, more consistent gauge of valuation across the market. This measure restores comparability between older, more physical-asset based companies and newer, more research and development-oriented ones. For quality, DSTL emphasizes long-term fundamental stability over short-term price-based metrics and also incorporates a financial indebtedness measure that adjusts for off-balance sheet leases or other calls on capital that may not be picked up by traditional measures. “These metrics lie at the very heart of what we’re trying to accomplish with DSTL,” said Matt Swanson, Cofounder. “They circumvent the inconsistent balance sheet treatment of intangible and physical investments while incorporating a company’s total firm value—not just its market cap.”

DSTL has the potential to perform well in a variety of market environments. “With DSTL’s focus on fundamental stability, low leverage, and redefined valuation and quality metrics, we seek to outperform in up markets and remain resilient through periods of market stress,” said Swanson. “In upward-trending or flat markets, DSTL’s process systematically pushes the ETF towards solid value opportunities.”

DSTL seeks to track the Distillate Fundamental Stability & Value Index, and its expense ratio is 0.39%. “We’re thrilled to draw on our long-term experience as fundamental value investors to share our approach to equity investing with ETF investors,” said Jay Beidler, Cofounder. “We take pride in the simplicity of our approach. In order to overcome our own behavioral biases, we’ve systematized an active investing philosophy and packaged it in a passively-managed vehicle. By paying attention to the fundamentals—value, quality, and risk—and how they’re measured, we’re confident that DSTL can play a key role as an equity allocation in investors’ portfolios, whether as a core or satellite holding.”

About Distillate Capital

By drawing on decades of experience as fundamental investors, Chicago-based Distillate Capital has developed customized measures of value and quality that are particularly relevant to today’s long-term investors. Distillate Capital utilizes these measures in its investment process to exploit behavioral biases and seeks to minimize risk by eliminating stocks that are either expensive, have volatile fundamentals, or are significantly indebted. For more information, please visit

About Tom Cole

Thomas Cole, CFA is CEO and Cofounder of Distillate Capital. Previously Cole served as Chief Investment Officer at Institutional Capital, LLC (ICAP), a Chicago-based value investment firm. Prior to joining ICAP in 2012, Tom was head of U.S. Equities at UBS Global Asset Management. Tom holds a BBA and an MBA from the University of Wisconsin at Madison, where he was a member of the Applied Security Analysis Program.

About Matt Swanson

Matthew Swanson, CFA is a Cofounder of Distillate Capital. Matt previously worked for 18 years as a portfolio manager of U.S. and international value strategies, and as an equity analyst covering the healthcare industry at Institutional Capital, LLC (ICAP), a Chicago-based value investment firm. Matt has a BA in Economics from Northwestern University and an MBA from The Kellogg School of Management, Northwestern University.

About Jay Beidler

Jay Beidler, CFA is a Cofounder of Distillate Capital. Jay previously worked for ten years at Institutional Capital, LLC (ICAP), a Chicago-based value investment firm where he focused on quantitative analysis and macroeconomic research and worked as an analyst in the basic resources, energy, and healthcare sectors. Jay has an AB from Brown University, and an MBA from the University of Chicago Booth School of Business.

Media Inquiries / 312-270-1212

Stoyan Bojinov / Arro Financial Communications / / 224-622-6637


The Funds' investment objectives, risks, charges, and expenses must be considered carefully before investing. The statutory and summary prospectus contain this and other important information about the investment company and may be obtained by calling 1-800-617-0004 or by visiting Please read it carefully before investing. Investing involves risk. Principal loss is possible. To the extent the Fund invests more heavily in particular sectors of the economy, its performance will be especially sensitive to developments that significantly affect those sectors. As a passively managed ETF, the Fund does not attempt to outperform its Index or take defensive positions in declining markets. As an ETF, the fund may trade at a premium or discount to NAV. Shares of any ETF are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. Brokerage commissions will reduce returns.

The Distillate Fundamental Stability & Value Index seeks to include the most fundamentally stable and most undervalued stocks from a starting universe of around 500 of the largest U.S. companies. The selection criteria for the Index are based on Distillate Capital's proprietary fundamental measures that attempt to correct the shortcomings of traditional metrics for judging the quality and value of stocks. It is not possible to invest directly in an index.

The fund holds 5.49% of Apple and 2.36% of Johnson & Johnson as of 10/23/2018. Fund holdings are subject to change at any time and should not be considered recommendations to buy or sell any security.

DSTL is distributed by Quasar Distributors, LLC.

Updated on

Jacob Wolinsky is the founder of, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at) - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver
Previous article Patent Suggests Apple Watch May Get Smart Bands One Day
Next article Healthcare Jobs 2.0: How Technology Is Changing The Medical Field

No posts to display