60% of Americans Are Willing To Pay 10% More For Products With A “Made In America” Label

60% of Americans Are Willing To Pay 10% More For Products With A “Made In America” Label

The phrase “Made in America” means a lot more than just where items are manufactured. When presented with this concept, 66% of American consumers associate them with high quality goods, fair prices, and safe working conditions. Up to 80% of consumers prefer products with the “Made in America” tag and 60% of American are willing to pay 10% more for products who carry that label. Though the United States imports almost six times what it exports, understanding the essential impacts of advanced domestic manufacturing and its effects on national and global economies cannot be ignored.

Driving more innovation than any other sector and responsible for performing more then three-fourths if all private research and development, US manufacturing taking alone would be the world’s 9th largest economy. Domestic manufacturing creates 12.5 million job, making up over 8% of the US workforce with an average hourly livable wage of $26/h. This offers workers without college degrees or equivalent higher education good-paying, reliable jobs, boosting local economies and supporting communities all over the country. Bolstering the economy like no other sector, in 2016 manufacturing alone contributed $2.25 trillion into the economy, amounting for every $1 spent, returning $1.89 right back into the US economy.

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Setting itself apart from other manufacturing countries, the US takes a mindful approach to production. Subject to strict environmental regulations that simply do not exist in foreign manufacturing, Clean air and Water Acts, Toxic Substances Control Act, and EPA inspections are all required guidelines the US manufacturing industry abides by. Emissions from overseas shipping, accounting for 1,000 million metric tonnes of CO2 released into the environment every year, is greatly diminished through domestic manufacturing. Focused on quality before products are even introduced to consumers, domestic manufacturing still takes up to one-third third the time of importing foreign-made goods. Under the Consumer Product Safety Commission, the 2016 product recalls for American-made products came out to a total of just 73, whereas Chinese-made products saw 179 recalls. When compared to products of foreign-manufactured origin, American-made often stands out in quality in price strengthening the presence of the US in world trade and giving a competitive edge.

What does “Made in America” mean to you? Take a look at this infographic for more on the current state of domestic manufacturing, how it impacts communities and economies of every size, and how it influences global trade standards, worker’s rights, and even the environment.

U.S. Domestic Manufacturing

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Jacob Wolinsky is the founder of ValueWalk.com, a popular value investing and hedge fund focused investment website. Jacob worked as an equity analyst first at a micro-cap focused private equity firm, followed by a stint at a smid cap focused research shop. Jacob lives with his wife and four kids in Passaic NJ. - Email: jacob(at)valuewalk.com - Twitter username: JacobWolinsky - Full Disclosure: I do not purchase any equities anymore to avoid even the appearance of a conflict of interest and because at times I may receive grey areas of insider information. I have a few existing holdings from years ago, but I have sold off most of the equities and now only purchase mutual funds and some ETFs. I also own a few grams of Gold and Silver

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