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Consumers Are Not Bargain Shopping For Accountants Or Financial Advisors

As consumers we all try to find ways to cut corners and save money when shop. We make millions of purchases over the course of our lives, and as consumers we are constantly evaluating products to determine how much we want to spend on them.

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Consumers Bargain

To try and dive deeper into the mind of the average consumer, Avya Skincare recently surveyed 2,000 American consumers to try and learn more about their shopping habits in 2018.  In the survey they asked consumers about their expectations for quality and discounts when shopping for various products and services ranging from real estate to toiletries to professional services.

Here’s what they found:

When most consumers are out shopping for a good or services, they tend to have set expectations on how much they are willing to spend to buy that product or service. The survey asked consumers what they cared most and cares least about when quality shopping.  Listed below are the survey results for both.

Consumers cared least about quality when shopping for:

  1. Manicures
  2. Pedicures
  3. Tattoos
  4. Bikini waxing
  5. Eyebrow waxing
  6. Hair color salon service
  7. Makeup
  8. Facials
  9. Alcohol
  10. Made services

Consumers cared most about quality when shopping for:

  1. Condoms
  2. Car repairs
  3. Electrical repairs
  4. Dentist visits
  5. Doctor visits
  6. Lawyers
  7. Education
  8. Account services
  9. Car
  10. Financial advisor

The big takeaways from this data is that consumers care less about quality when shopping for beauty services and that consumers care most about quality when shopping for professional services related to our health and well-being.

The survey data also looked at bargain shopping and asked consumers what types of products and services that they were most and least likely to bargain shop for. Listed below are the survey results for both.

Consumers bargain-shopped least for:

  1. Condoms
  2. Doctor visits
  3. Tattoos
  4. Therapy
  5. Dentist visits
  6. Financial advisors
  7. Eyebrow waxing
  8. Lawyer
  9. Bikini waxing
  10. Accountant

Consumers bargain-shopped most for:

  1. Clothes
  2. Cars
  3. Toys
  4. Toilet paper
  5. Magazines
  6. Smartphones
  7. Books
  8. Concert tickets
  9. Electronics
  10. Shoes

Oddly enough the survey analysis found that income was not a factor when looking for consumer preferences for both quality and bargaining. They also found there were some services that consumers demanded the highest quality of services with no interest in getting a discount.  Those services included accountants, doctors’ visits, lawyers and therapy. To see the full analysis, check out the infographic below.

Consumers Bargain

Consumers Bargain

Consumers Bargain

Consumers Bargain

Consumers Bargain