A Kudo For Mr Elon Musk

Tesla Model 3 Launch Event

One thing you have to give Elon Musk credit for is that he creates news.  And as Hollywood publicists are fond of saying all publicity is good publicity.  In in the car business no one generates close to as much publicity as Elon Musk.

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Q2 hedge fund letters, conference, scoops etc

Yesterday I was comparing various fully electric cars to the Model 3.  I could not even remember the name of Honda's entry.  By comparison, is there anyone with even the remotest interest in electric cars that has not heard of the Model 3?  The name recognition alone is of significant value.  My comparison revealed that in regard to name recognition only Porsche with its Mission E and the forthcoming Taycan approaches the Model 3.  I then visited my local Porsche dealer who informed me that the waiting list for the car, which is not due out until fall 2019, was already a year long.  Tesla's competitors should not let Mr. Musk steal all the headlines.

Article by Brad Cornell's Economics Blog



About the Author

Prof. Bradford Cornell, Cornell Capital Group
Bradford Cornell is an emeritus Professor of Financial Economics at the Anderson School of Management at UCLA. Prof. Cornell has taught courses on Applied Corporate Finance, Investment Banking, and Corporate Valuation. He is currently developing a new course on Climate Change, Energy and Finance. Professor Cornell has published more than 125 articles and four books on a wide variety of topics in applied finance. Professor Cornell is also a managing director at BRG where he heads the practice on Climate Change, Energy and Finance. In addition, he is a senior advisor to the Cornell Capital Group and to Rayliant Global Advisors. In both capacities, he provides advice on fundamental investment valuation.