Staying on top of entertainment news is like herding cats. But what information are your users really looking for? The newest Kim Kardashian paparazzi photo? Probably not. What we can measure is how new trailers are like breaking news. Tubular Insights published a chart of the most talked about and viewed trailers over a 3-day period following Comic-Con.
What they saw was that the new Aquaman trailer racked up 99.8 million views on Facebook and YouTube in that 3 day window.
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Fantastic Beasts: The Crimes of Grindelwald had 44.1 million views, Shazam had 72.4 million, Glass 44.6 million and Godzilla 2: King of Monsters chalked up 37.9 million views in the same period. That is almost 300 million trailer views on 5 titles.
No political news headline over that 3-day period had anything close to those types of views. New trailer drops are one of the biggest stories in the entertainment news cycle. Other key entertainment data that users search for includes release dates, what’s new on streaming services, cast added to titles they are following, and new images such as posters or stills from upcoming movies.
Internet Video Archive’s Entertainment News APIs are an easy way for publishers to capitalize on new trailers, data, and images related to movies and TV shows and receive continuous updates. Our game database is included to let the gamers you reach watch the newest trailers too. Publishers can display the content in their own player with their own ads and do not have to use YouTube embed codes that are designed to steal their traffic.