Shopping can be extremely challenging, especially online. The development of e-commerce has allowed customers to have a more personalized experience shopping online using augmented reality (AR). But given how influential social media networks are nowadays, Facebook decided to offer advertisers an opportunity to use Facebook AR ads to attract new customers and make shopping even more convenient.
During its F8 developer conference that took place earlier this year, Facebook announced that it was working with different companies to enable users to show off different products using Facebook’s app Messenger. However, Facebook has now taken the next step in ecommerce development, by allowing Facebook AR ads to appear on the News Feed, where a selected group of advertisers will put their AR ads into testing.
“People traditionally have to go into stores to do this,” Ty Ahmad-Taylor, vice president of product marketing for Facebook’s global marketing solutions said. “People still love that experience, but they would like to try it at home – so this “bridges the gap.”<