Google Ads Launched: The Company Lets Google AdWords Go

Google Ads Launched: The Company Lets Google AdWords Go
By Google Inc. [Public domain], via Wikimedia Commons

According to a report in Reuters, on Wednesday Google announced that its rebranding its super-popular advertising service, the DoubleClick and Google AdWords are going into retirement and being replaced with Google Ads that aims for simplicity.

Play Quizzes 4

According to the report, Google officials said that the feeing service won’t change and that there won’t be any merging between services. The company will retain its AdSense and AdMob brands in order to continue generating ad sales technologies that help small websites as well as mobile app developers draw revenue.

However, Google AdWords is now on its way towards retirement and being replaced with Google Ads, which is, as its name suggests, also a tool used for buying ads, with access to inventory on Google search, YouTube video service, and the Google Play app store. Google aims to make the default user interface for Google Ads simpler than it was before. Moreover, users will be able to make a better design of ads and determine where they should be running.

13F Roundup: Top Hedge Fund Positions In Q1 2022

profitgraphHere is our quarterly 13F roundup for high-profile hedge funds. The data is based on filings covering the quarter to the end of March 2022. These statements only provide a snapshot of hedge fund holdings at the end of March. They do not contain any information about when the holdings were bought or sold or Read More

Aiming for simplicity

The software Google Ads will use for ad buyers will be called Google Marketing Platform, while Google Ads Manager will also be a tool that will be used by larger sellers.

Brian Wieser, a senior financial analyst that follows the advertising companies for Pivotal Research told Reuters that Google’s services created “a lot of confusion” for users, and caused the industry not to grow that way.

“It doesn’t help that Google … leaves us guessing on the relative size and trajectory of what are strategically important businesses,” he told Reuters.

As per Reuters, Google’s senior vice president for ads, Sridhar Ramaswamy told reporters on Tuesday that advertisers were a lot confused that they needed to buy ads on YouTube going to Google AdWords. According to him, Google Ads need to serve as an all embracing “front door,” he said.

Google AdWords launched in 2000 in order to make it possible to advertise different products and services by placing text ads in search. DoubleClick advertising software came in 2008.

“You’ll start to see the new Google Ads, Google Marketing Platform and Google Ad Manager brands over the next month,”  Sridhar Ramaswamy said in a blog post announcement of the Google Ads.

Google Marketing Event

According to the blog post, the company plans to share more information about these additions and other new Ads, Analytics, and Platform solution that would help entrepreneurs build their business at Google Marketing Live.

Everyone who is interested in taking place in the event and watching it live can register here and prepare to watch the event go live on July 10, 9:00 a.m. PT / 12:00 p.m. ET.



Updated on

Danica Simic has been writing ever since she was a child. Before she started writing for ValueWalk she was reviewing laptops, headphones and gaming equipment as well as writing articles about astronomy and game development. Danica is a student of applied and computational physics while also studying software and data engineering. Her hobbies include reading, swimming, drawing and gaming whenever she has free time. - Email her at
Previous article Old West’s Small-Cap Picks Are Trouncing The S&P 500
Next article Weirdest iPhone Rumor: AirPods Charging Case To Charge iPhone

No posts to display