While the term ‘Supercar’ makes you think of luxury, high performance and power – in 2018, could this also include off-roading ability and enough space to comfortably fit a family? The surge in sales of SUVs worldwide has forced supercar manufacturers to take notice.
Q1 hedge fund letters, conference, scoops etc, Also read Lear Capital:
Recently, traditional supercar manufacturers have noticed the surge in sales of SUVs worldwide and have begun to produce their own. Take the Maserati Levante or the Bentley Bentayga, for example.
We have taken a look at the SUV market to see how impressive the surge in this type of car has been over recent years, as well as taking a look at how the SUVs have performed in comparison to other the cars that are being produced by the manufacturers.
In 2017, there was a huge increase in sales and market share of SUVs worldwide. With SUV sales propping up supercar brands, such as Porsche; of which 53% of sales came from SUVs in 2017. Fellow supercar brands such as Bentley and Maserati are following suit, with 39.85% and 59.51% respectively of sales coming their SUVs offerings.
With Spring 2018 seeing the launch of the Lamborghini Urus, noted as the most exciting super SUV yet. The specs have not failed to impress both supercar and SUVs lovers worldwide. The Urus will soon have competition from Aston Martin’s DBX and Ferrari’s FUV (Ferrari Utility Vehicle) both rumoured for release in 2018/19. Only the future will tell which supercar manufacturer can nail both practicality and style.
But the supercar manufacturers are certain to not to leave their core selling points behind when moving into the SUV sector – they want these vehicles to drive like their existing engines – just with some, quite obvious, design differences.
Possibly of no surprise to anyone who is familiar with SUVs – North America has the highest current sales of SUVs, but countries such as Japan, Europe and South America are seeing rapid growth in SUV sales, with the biggest increase coming from South America with a 39/8% increase.
The European market share of SUVs jumped from 25.2% to 29.3%. There were 4.56m newly registered SUVs that came onto the market across the continent in 2017. This is comparable to the 15.63m newly registered vehicles in total. That’s a 19.5% increase on the previous year.
By 2020, SUVs are expected to account for more than a third of Europe’s car sales.
But what makes a supercar SUV super? Select Car Leasing have taken a look into the market, growth and how supercar SUVs compare with standard SUVs.
