Plan A Is Continued Media Expansion Across Thailand

Plan A Is Continued Media Expansion Across Thailand


Plan B Media Public Company Limited is an advertising company providing advertising space and air-time rental.


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It specializes in out-of-home media advertising in Thailand.

It offers a variety of media advertising in different formats such as bus body, in-bus, digital billboards, large format displays, mall media and in-store platforms.

Business Description

Dynamic and Online media include various media services such as providing free internet on public buses and manage advertising on Boonterm Kiosks, service stations offering mobile top-up and bill payment with over 100,000 locations across Thailand.

Transit media offers advertising media outside and inside of over 1,600 buses and also provides media service in the Bangkok subway MRT system. Classic media offers advertising on pavements, major roads, expressways and outside buildings. PLANB also has media space in shopping malls across 31 airports in Thailand.


In 2016, PLANB won the bid to act as the agency for the Football Association of Thailand and Thai Premier League Co., Ltd. to manage its commercial rights 2017-2020 which should support sports media revenue.

In January, PLANB announced the acquisition of a 20% stake in Bangkok Metro Networks (BMN), a subsidiary of BEM (BEM TB), which operates the MRT Blue line in Bangkok, a strategic move to secure growth in Transit media. PLANB has an option to acquire an additional 10% in BMN.


Somchai Vanichsenee is the current independent Chairman of PLANB and has served in this position since late 2013. He is also the current Chairman of  NEP Realty & Industry Public Company Limited (NEP TB). He received his Bachelor of Public Administration from Thailand’s Police Cadet Academy and Master’s degree from Chulalongkorn University, Thailand in the same field.


Pailin Lojanagosin is the founder of PLANB and has been operating as its CEO since 2005. He is also the company’s largest shareholder at 28.4% of the outstanding shares. Mr. Lojanagosin also holds directorship in subsidiaries of PLANB along with other media and investment organizations. He received his Bachelor’s degree in marketing from Depaul University, US.

World Class Benchmarking

Profitable Growth has been mostly excellent at rank #2 with an exception of a drop in 2014. PLANB ranked among the top 162 of 810 small Consumer Discretionary companies worldwide.

Profitability exhibit a very similar trend to Profitable Growth. Growth has performed relatively poorly with heavy swings in its ranks.


Asset utilization has consistently ranked #4 since 2015. Profit margin has stayed in the top 3 over the whole time period.

Sales growth has fluctuated but has stayed in the top 3 since 2015. Margin change improved in the past 12 months, but only to an average rank.

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Dr. Andrew Stotz, CFA is the CEO of A. Stotz Investment Research, a company providing institutional investors with ready-to- invest portfolios in Asia that aim to beat the benchmark through superior stock selection. The company also provides buy- and sell-side clients with financial models to value any company in the world and World Class Benchmarking to determine what companies are financially world class. Previously, as Head of Research at CLSA, Andrew was voted No. 1 Analyst in Thailand in the Asiamoney Brokers Polls for 2008 and 2009. He was also voted No. 1 Analyst in Thailand in the 2009 Institutional Investor magazine All-Asia Research Team Report. Andrew earned his PhD in finance at the University of Science and Technology of China in Anhui province, with a focus on answering questions raised by fund managers and analysts during his career about picking stocks and managing portfolios. In addition, Andrew has been a lecturer in finance for 22 years at various universities in Thailand. Since 2013, he has been the president of the CFA Society of Thailand. He is also the author of How to Start Building Your Wealth Investing in the Stock Market.

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