“Varney & Co” Marks 50 Weeks as Number One Market Program on Television with Lou Dobbs Tonight #1 in business category
FOX Business Network (FBN) continued its winning streak over CNBC, topping the network in Business Day and Market Hours viewers during the week of April 30th – May 4th, according to Nielsen Media Research. Surrounding the release of the April jobs report, FBN’s Business Day coverage saw a 23 percent advantage over rival CNBC, with 201,000 total viewers compared to CNBC’s 164,000. FBN also overtook CNBC in the crucial Market Hours daypart (9:30AM-4PM), delivering 204,000 viewers compared to CNBC’s 167,000 this week.
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Marking 50 consecutive weeks as the most-watched market program on television, “Varney & Co” (weekdays, 9AM-12PM/ET) once again dominated its CNBC competition with 253,000 total viewers compared to 173,000. Furthermore, all of FBN’s core Business Day programs ruled their timeslots in total viewers for the week.
Continuing as the overall leader in business news, Lou Dobbs Tonight was the number one news program in all of business television, averaging 335,000 total viewers. Along with Lou Dobbs Tonight, Varney & Co (9AM- 12PM/ET), Countdown to the Closing Bell with Liz Claman (3-4PM/ET), After the Bell (4-5PM/ET), and CAVUTO Coast to Coast (12-2PM/ET) all ranked in the top six rated business programs for the week.
Additionally, Mornings with Maria (6-9a/ET) anchored by Maria Bartiromo bested CNBC’s Squawk Box during the influential pre-market hours for the fourth consecutive week with 108,000 total viewers compared to 106,000, while FBN’s post-market program Making Money (6-7PM) bested it’s CNBC competition in total viewers for the 10th consecutive week.
***Below is the data according to Nielsen Media Research
Week April 30th – May 4th, 2018
FBN: 201,000 P2+, 23,000 A25-54
CNBC: 164,000 P2+; 34,000 A25-54
FBN: 204,000 P2+, 24,000 A25-54
CNBC: 167,000 P2+; 35,000 A25-54
Ratings for the top six business programs:
Total Viewers: Lou Dobbs Tonight (335,000), Varney & Co (253,000), Countdown to the Closing Bell with Liz Claman (192,000), After the Bell(175,000), Squawk on the Street (175,000), CAVUTO Coast to Coast (172,000)