Economics

Supplying Rubber Accelerators To The World’s Top Tire Makers

Background

China Sunsine Chemical Holdings Limited is the top manufacturer globally and in China of rubber accelerators and other specialty chemicals used in rubber production, mainly to improve car tire functionality.

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Rubber Accelerators

It has a 20% global market share and supplies 2/3 of the world’s top 75 tire makers from its five plants located in China.

Business Description

The company has a global market share of 20% and 33% in China in rubber accelerators, which accounts for nearly 3/4 of sales, insoluble sulfur 1/4, and the rest antioxidants, chemicals needed for strengthening and improving the function of rubber used mainly in car tires.

CSSC supplies 2/3 of the top 75 global tire makers. Total capacity expansion is planned for 2018, up to 172,000 tonnes from 152,000 tonnes annually; in 2017 accelerator production accounted for 83,000 tonnes, antioxidant chemicals 33,000 tonnes and insoluble sulfur 22,000 tonnes.

Rubber Accelerators

China has dominated the niche rubber chemical market for some years, and the country accounts for 76% of global output. While demand has remained healthy, tougher environmental regulations in China are steadily phasing out smaller producers in favor of the leading manufacturers, such as CSSC, which are more efficient. This has led to firmer pricing trends.

The group plans to ramp up accelerator capacity by a third to 117,000 tonnes by 2020.

Leadership

Xu Chung Qui is the Chairman of CSSC and has served in this position since 1998. He joined the Group in 1977 and has received numerous awards throughout his career such as the “Outstanding Entrepreneur” award, from the Heze City Economic and Trade Committee and the “Excellent Leader in Technological Innovation” by China Rubber Industry Association. He received his Bachelor’s degree in Rubber Chemical Engineering from Shandong Chemical College, China and later became a qualified senior engineer.

Rubber Accelerators

Liu Jing Fu was appointed the CEO of CSSC in 2013. Before joining CSSC in 2006, he served as the deputy chairman of Heze Petroleum Chemical Association and the Deputy Chairman of Heze Electrical, Mechanical and Petrochemical Association. In a similar manner to the Chairman, he obtained his Bachelor’s degree in Chemical Engineering from Shandong Chemical College and later became a qualified senior engineer.

World Class Benchmarking

Profitable Growth has improved since 2013 and has maintained its excellent ranking at #1 in the past 12 months. CSSC ranked among the top 85 of 850 medium Materials companies worldwide.

Profitability has had identical performance to Profitable Growth in term of rankings. Growth fell in 2015 but has been improving since.

Rubber Accelerators

Asset utilization has consistently ranked in the top-two deciles over the years and Profit margin has ranked at #3 since 2014.

Both Sales growth and Margin change exhibit similar trend to Growth with recovery in rank being faster in Sales growth compared to Margin change.

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