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McDonald's $158.77 (USD) Close Price as of 20/04/2018
Based on the analysis conducted in this report, McDonald's, (MCD:NYS) is found to be Fairly valued to slightly Overvalued.
We have up to 6 valuation points for each company. Details are at the bottom of the report.
Discounted Cash Flow and Sensitivity Analysis for MCD:NYS
Using a discounted cash flow model we generated an intrinsic value of $136.09 (USD) for MCD:NYS
(showing how changes in the input variables impact the DCF calculation)
Using similar companies and price based ratios we generated a valuation of $124.38 (USD) for MCD:NYS. We also generated a valuation of $149.36 (USD) using other metrics and comparables. The comparable companies were Starbucks (SBUX:NAS)
Using a multiples approach we generated a valuation of $142.05 (USD) for MCD:NYS
Adjusted Book Value versus Historical Price to Book
The average the Price to Book ratio for MCD:NYS for the last 10 years was 9.06
We ran the Adjusted Book Value for MCD:NYS and generated a book value of ($4.12) (USD) By multiplying these we get an adjusted valuation of ($37.29) (USD)
Company Overview (MCD:NYS USD)
Detailed Company Description
McDonald's Corp operates a chain of restaurants with approximately 37,200 restaurants in 120 countries. It also receives franchise royalties, and licensing pacts. The company offers a uniform value-priced menu with special additions based on regions.
Explanation of Valuation Models
We have up to 6 valuation points for each company in the database.
The Discounted Cash Flow (DCF) valuation is a cash flow model where cash flow projections are discounted back to the present to calculate value per share. DCF is a common valuation technique especially for companies undergoing irregular cash flows such as resource companies (mining, forestry, oil and gas) going though price cycles or smaller companies about to generate cash flow (junior exploration companies, junior pharma, technology firms…).
The Price Comparables valuation is the result of valuing the company we are looking at on the basis of ratios from selected comparable companies: Price to Earnings, Price to Book, Price to Sales, Price to Cash Flow, Enterprise Value (EV) to EBITDA. Each of these ratios for the selected comparable companies are averaged and multiplied by the values for the company we are interested in to calculate a value per share for our selected company.
We have included the Other Comparables as a way to value companies that cannot be valued using Earnings based ratios. This technique is very useful for companies still experiencing negative cash flows such as mining exploration firms. We use Cash/Share, Book Value/Share, MarketCap, 1 Year Return, NetPPE as the ratios here. Each of these ratios for the selected comparable companies are averaged and multiplied by the values for the company we are interested in to calculate a value per share for our selected company.
Multiples are similar to Price comparables where we look at current or historic ratios for the company in question to assess what it should be worth today based on those historic ratios. We use the same 5 ratios as in the price comparables and value the company with its historic averages.
With Adjusted Book Value (ABV) we calculate the book value per share for the company based on its balance sheet and multiply that book value per share by its historical price to book ratio to calculate a value per share.
If we have Analyst coverage for the company we use the consensus target price here.