Leaked Facebook Ad Feature Shows Ability To Influence Your Decisions

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Leaked Facebook Ad Feature Shows Ability To Influence Your Decisions
geralt / Pixabay

Facebook has been a hot topic in the news recently – and not for a good reason. The most recent scandal comes with allegations that the company had been hiding a Facebook ad feature that can predict users’ future behaviors and target messages at them in an attempt to change their minds.

The first issue with this Facebook ad feature is an obvious one, given the current political environment. While the company may not have been directly involved in the alleged Russian election interference, the fact that a Facebook ad feature seems to be dedicated to the same goal that these foreign powers had in influencing the presidential race is certainly concerning.

The Facebook ad feature, named “Loyalty Prediction”, is part of a collection of capabilities that is powered by a machine learning tool known as FBLearner Flow. While the tool was publicly introduced back in 2016, we didn’t know what exactly it was capable of until we got our hands on a leaked document published by the Intercept.

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